A complete brand-building course — from who you are to what you say, what you sell, how you look, how you show up, and how you grow. For anyone building a values-driven business who is done guessing — or done feeling like they've lost the thread.
You work hard. You show up. You genuinely care about what you do.
And something is still not clicking.
Or maybe you've been at this for years. You have clients you love. And your brand has just quietly stopped telling the truth about who you've become.
Someone asks what you do and you give a different answer every time. You cringe a little every time someone asks for your website. You're posting, showing up, doing all the things — and still feel like you're shouting into the void. Your work is genuinely good, but the right people aren't finding you. Selling feels off, so you avoid it. You've taken the courses, followed the advice, and you're still here.
Wherever you are — you're not missing effort. You're not missing talent.
You're missing a solid foundation —
and everything built on top of it.
Every piece of advice you've ever followed — pick a niche, know your ideal client, post consistently, build a funnel — assumes the thing underneath is already solid. That you already know exactly who you are in your business, what you stand for, and how to say it in a way that makes the right people stop and listen.
But if that foundation is shaky, none of it works. Not the content. Not the offers. Not the website. You can work harder and harder on top of a shaky base and wonder why nothing sticks.
Maybe you already took the course, hired the coach, built the website. And it helped — a little. You built some momentum. But the clarity and confidence you were hoping for didn't quite arrive. Or it arrived for a moment, but didn't last.
Not because you didn't work hard enough — but because none of it started where it should have. With you.
That's not a failure. That's just where you are. And it's exactly what this is built for.
Most branding work starts with your market. BWP starts with you — with the question most entrepreneurs never sit down to answer honestly: what do you have to say to the world, and why does it matter to you?
That's not a fluffy question. It's the load-bearing one.
When you know the answer — really know it — your message stops being something you present and starts being something you mean.
It's not magic. It's just the right starting point. And once that's in place, BWP takes you all the way through — what you say, what you sell, how you look, how you show up, how you grow.
If you've been at this a while: you're not here to start over.
You're here to excavate.
When the foundation is right, everything built on top of it works.
You open your laptop and it doesn't feel like a battle.
You know what you're doing today and why it matters. When someone asks what you do, the answer comes easily — not because you rehearsed it, but because you finally mean it.
Your website sounds like you. Your offers make sense. The right people find you — and when they do, they stop scrolling and pay attention, because you're saying something they know they need to hear.
You're not performing your brand anymore.
You're living it.
And here's what didn't change: your work ethic. Your talent. Your commitment to doing this well. None of that was ever the problem.
The foundation was. And now it's not.
Students reach out to tell me they were stuck and directionless for years before finding BWP — and finally got unstuck in a matter of days. Not because it's magic. Because it's finally the right work.
Early in my business, I spent months overwhelmed by competing advice, second-guessing every word I wrote, and watching people with less to offer get further faster. I wanted to give up more than once. What finally changed things wasn't a new strategy — it took slowing down and getting honest about who I actually was in my business, what I stood for, and how to say it in a way that made the right people stop and pay attention.
Once I had that, everything else started to work. And I kept seeing the same pattern in clients: The newer ones were spinning in circles. The experienced ones had momentum — but their brand hadn't kept up with who they'd become. Either way, the fix was the same: go back to the foundation and build it right.
When I helped people do that work first, everything else fell into place. Confident action. Easier content. Sales that felt honest. Perfect-fit clients. A brand that actually reflected what they were capable of. Brand With A Plan is that process — the same one I use with 1:1 clients, packaged so you can work through it on your own time.
You already have everything you need. Let's make sure the world can see it.
Every month I get emails from students introducing their business friends to BWP with one line: "forget those other courses — this is the one you need."
"I pivoted my niche and had my first $10K month. The very first launch of my new program made $6,250. If you want to be fully seen for your expertise, Ashley can help you."
Jenesis Rose — Business Coach"After working with Ashley, we refined our message and our donations increased 30-fold. She has revolutionized the way we conceptualize our business."
Kat Slater — Solid Ground for Africa"I finally found the confidence to show up online, own my value, and take brave action. I wouldn't be where I am without Ashley's support — and I mean that in the most literal sense."
Sydney Lynn — Website DesignerMy only regret is that I didn't find Brand with a Plan before I wasted money on other courses. I felt like you were holding my hand every step of the way.Krishi — Social Media Manager
BWP is seriously BOMB. The quality of content is by far next level. I'll go over this course once a year to recap and regroup.Chantel — Sales Coach
I've done B School — and BWP goes deeper into understanding your brand, communicating your purpose, and making a plan.Michele — Hypnotherapist
I am so much clearer and so excited about the direction of my business. It has given me not only hope, but the step-by-step how-tos!Annie — Podcast Host
BWP is the only course that actually changed how I think about my business — not just what I post. Module 1 alone was worth the investment.Devon — Copyeditor
You've given me the missing pieces that were overlooked by other business coaches. It's making all the difference.Sophie — Intuitive Healer
I've been struggling to find a program that helps me find meaning and purpose in my business. Brand with a Plan is it!Jade — Website Designer
The deeper I get, the more amazed and in love I am. This is exactly what I need for my business. EXACTLY!Elizabeth — Mindset Coach
My only regret is that I didn't find Brand with a Plan before I wasted money on other courses. I felt like you were holding my hand every step of the way.Krishi — Social Media Manager
BWP is seriously BOMB. The quality of content is by far next level. I'll go over this course once a year to recap and regroup.Chantel — Sales Coach
I've done B School — and BWP goes deeper into understanding your brand, communicating your purpose, and making a plan.Michele — Hypnotherapist
I am so much clearer and so excited about the direction of my business. It has given me not only hope, but the step-by-step how-tos!Annie — Podcast Host
BWP is the only course that actually changed how I think about my business — not just what I post. Module 1 alone was worth the investment.Devon — Copyeditor
You've given me the missing pieces that were overlooked by other business coaches. It's making all the difference.Sophie — Intuitive Healer
I've been struggling to find a program that helps me find meaning and purpose in my business. Brand with a Plan is it!Jade — Website Designer
The deeper I get, the more amazed and in love I am. This is exactly what I need for my business. EXACTLY!Elizabeth — Mindset Coach
Focused and bite-sized — practical, zero filler. Each lesson teaches one piece of the framework and why it matters for your kind of business.
This is where the shift happens. Structured prompts push you toward specificity — so you leave every module with something real you can actually use.
Open the Brand Studio and apply your strategy immediately — drafting copy, planning content, building your launch. Same day. No gap between learning and doing.
Short, focused videos paired with written material and reflection questions. Everything you need to understand the concept — before you do the work.
70+ pages of structured exercises — one section per module. Not journaling prompts. Frameworks that turn every lesson into something real you can use.
Most students say Module 1 alone was worth it. The rest just keeps going from there. Click any week to explore.
Crystal clarity about who you are, what you stand for, and why it matters — so every decision you make from here feels grounded.
A clear, ownable message that makes your dream client feel understood before you've even spoken to them.
An offer you're genuinely proud to sell — designed, priced, and named around your customer's actual journey.
A complete visual brief — colors, fonts, imagery, and logo direction — that makes you instantly recognizable everywhere you show up.
A content plan you'll actually stick to — built around your strengths and what your audience is hungry for. Not a calendar. A strategy.
A sales experience that feels natural — for you and your clients — so you can book consistently without the ick.
BWP is the only course that actually changed how I think about my business — not just what I post. Module 1 alone was worth the investment.Devon — Copyeditor & BWP Student
Designers, artists, retailers — anyone selling a physical product.
You keep feeling pressure to drop your prices — because when people can't tell the difference between you and the next maker, price is all they have. Brand is the thing that makes you irreplaceable to the right customers.
Without it, you're competing. With it, you're not competing at all.
Lifetime access — come back every time you launch something new.
Coaches, consultants, speakers, authors, course creators — anyone whose expertise is the offer.
You're great at your work and terrible at describing it. The transformation you create is real — but you struggle to explain it on your website. BWP helps you find the words that make the right person read your page and think: this is exactly who I've been looking for.
Lifetime access — revisit any time your offer or audience evolves.
Designers, photographers, copywriters, developers, nonprofit leaders — anyone hired to solve a specific problem.
You're good at what you do — but your online presence doesn't quite show it yet. Whether you're just starting out or have been at this for a while, a clear brand means the right people find you and immediately think: yes, this is exactly what I need. No more explaining yourself from scratch every time.
Lifetime access — the material is yours to keep and return to as your business grows.
The most saturated markets are full of people who haven't done this work — who sound the same because they started with strategy instead of self-knowledge. BWP helps you find the specific angle and voice that only you can occupy.
Past students include copywriters, jewelry designers, web designers, photographers, coaches, speakers, authors, nonprofit directors, course creators, Etsy sellers, and more.
Not a fan of generic AI copy? As soon as you start using the Brand Studio, it starts learning your brand and building a detailed behind-the-scenes profile. So when you open each tool, it's already working from your voice, your niche, your specific brand — not a generic template.
Browse the vault — click any category
✦ $5 from every BWP enrollment goes to Cool Effect to fund verified carbon reduction projects.
I used one of the templates on IG and in my newsletter, and got two consultations! I also planned out my Reels for the whole week.BWP Student
Submit your top 3 questions about your brand, your message, or your offers — and I'll send you back a personal voice note with my honest thoughts. My eyes on your business. My voice in your ear. No live call required.
This is the thing 1:1 clients pay thousands for. You get it included with your enrollment.
How it works: After enrolling, email your 3 questions to my dedicated student address. I'll review them and send back a voice note within 5 business days.
"You are fricken brilliant!! I don't know how to thank you enough for that. That one sentence flooded me with so many ideas and allowed me to visualize for the first time how I could make this work! WOW! I'm blown away and so happy I found you!"— Tahnee, Digital Marketing Manager
Does any part of you feel like you're doing everything right — and still not quite breaking through?
You're not imagining it. And you're not behind. You just haven't had one place to work through all of it — who you are, what you say, what you sell, how you look, how you show up, how you grow — in a way that actually fits together.
That's what BWP is for.
This is for you if
✦You want an online presence that blends who you actually are with what you do — not a persona you put on and take off.
✦You're ready to stop trying to sound like everyone else and start owning what makes you genuinely different.
✦You want to talk about your offers in a way that feels honest and genuinely good for everyone — not pushy, not apologetic.
If any of that sounds right — BWP is for you.
...probably not the right fit if:
You just want a pretty logo. Visuals are one piece — you'll also build your voice, positioning, offer, and sales experience.
You want shortcuts only. The tools here are powerful, but they amplify your thinking — not replace it. You'll need to do the real work.
Your heart isn't in it. This method asks you to dig deep. You need to genuinely care about what you do — not just the business model around it.
Not ready yet?
"I just need to figure some things out first, then I'll be ready for BWP."
Here's the thing...
You don't need to have your niche locked down before you start. You don't need to know your ideal client avatar. You don't need a business plan, a website, or a social following. The course starts at the very beginning — with you, your values, your vision, your reason for doing this — and builds outward from there.
Waiting until we feel ready often means waiting a very long time. The people who start before they feel ready tend to look back six weeks later and think — I'm so glad I didn't wait.
Before you decide
The most common thing I hear from students is some version of:
"I wish I'd found this sooner."
One payment. No subscription. Every future update included.
One-time · or 2 × $165 · Lifetime access
30-day guarantee. Try it risk-free — full details in the checkout below.
In more than 140 students, only one has ever asked me for a refund. The guarantee is there because it should be — but almost nobody needs it.
Ready? Let's do this.
Try it risk-free. Open it, explore it — if it's not right for you for any reason, email me within 30 days for a full refund. No questions, no hoops.
One small note: once I've recorded your personal voice note, that part isn't refundable — it's made specifically for you. In 140+ students, one person has ever asked.
"I used one of the templates on IG and in my newsletter, and got two consultations! I also planned out my Reels for the whole week."
— BWP Student"It's been one of the best courses I've ever invested in."
— Devon, BWP StudentStudents go back through it a second or third time, even once a year — not because they didn't absorb it the first time, but because it gives them fresh clarity every time their business evolves.
"My only regret is that I didn't find Brand with a Plan before I wasted money on other courses. I felt like you were holding my hand every step of the way."
"BWP is seriously BOMB. The quality of content is by far next level. I'll go over this course once a year to recap and regroup."
I had this big beautiful vision but kept finding myself tongue-twisted and almost paralyzed when I sat down to create. Now I feel so much more clear in my content, in my delivery, in my confidence.
Ash McDonald — Therapist & MentorThink about where you were a year ago with this.
Now think about where you want to be.
That gap doesn't close on its own. But it closes faster than you think when you finally have the right foundation — and the version of your business you actually want to build is closer than it feels.
Yes — I'm Ready to Build My Brand →$297 one-time · or 2 × $165 · 30-day guarantee
Receiving Ashley's support felt like both an overdue exhale and an exhilarating inhale. I was finally able to gather the courage to realign the foundations of my business. I now feel clear and confident about my next chapter as both a coach and artist. I will forever be grateful for her soulful support.
Pascale — Artist & CoachYou don't need to figure out more before you start. You don't need to feel ready. You just need to begin — and everything else gets built from there.
Start Building Your Brand →$297 · Lifetime access · 30-day guarantee
