Brand & business strategic coaching for the passionate entrepreneur
 

WELCOME             COURSE CONTENTS              THE BIZ             THE BRAND              THE PLAN

 
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TheBrand | brand with a plan

Let's dive into your brand! What do you stand for? How are you totally different from the competition? And how are you going to show up and claim your corner of the market?

 

 
 

contents

Lay your foundations

be meaningfully different

claim your position

craft your messaging

create memorable moments

 
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lay your brand foundations

est. time to complete: 1 hour

Let's start by getting clear about what you want to stand for in your market! We'll cover your Brand Purpose, Mission, and Vision statements, and your Brand Ethos and Core Values.

in this section:

  • Brand Foundations

 
 
 

be meaningfully different

Est. time to complete: 2 hours

Get to the heart of what sets you and your business apart from the crowd! We'll explore the unique benefits you offer, investigate your competitors, and position your brand strategically for success.

in this section:

  • Competitor Analysis

  • Unique Selling Proposition

  • Key Benefits

  • Positioning

 

 
 
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claim your position

Est. time to complete: 2 hours

Create your strategy for claiming your desired position in the market! We'll quickly cover your brand personality, culture, voice, and visual style. Make sure to catch the design demo below!

P.S. The “Brand Strategy At-A-Glance” template is available as a Word doc (right) or a Google doc.

in this section:

  • Brand Strategy

  • Personality, Voice, Visual Style

 
 


want more detail on visual identity design?

Here's a quick demo! (Click to play)


- resources mentioned -

Adobe Illustrator | Canva | Unsplash | Pexels | CreativeMarket | Designseeds | Adobe Color

 
 

craft your message

Est. time to complete: 2 hours

Great brands have a strong message to share with the world! Let's get clear about your messaging, how to introduce yourself, and what you're here to say.

in this section:

  • Brand Promise & Pillars

  • Brand Messaging House

  • Core Messages

 

 
 
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craft your elevator pitch

Est. time to complete: 1 hour

Let's bring things back down to earth and talk about how to introduce yourself in a way that invites more conversation!

 

 

in this section:

  • Elevator Pitch

 
 

create memorable moments

Est. time to complete: 1 hour

Cultivating a strong brand is about making the right impressions over time. And that takes crafting moments people remember!

Let's design memorable moments that will stick with your ideal client. 

in this section:

  • Memorable Moments

 

 
 
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section wrap-up

You've completed the Brand section of the course! Yay you! Let's assess how far you've come, and tee up the next section.

 

 

Est. time to complete: 1 minute

 
 
 

yesss! you're seriously kicking booty

got a question or comment?

How’s it going so far, friend? Any questions, concerns, or comments you want to send my way?

 
 
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