Brand messaging & strategy coaching for the passionate entrepreneur
 

WELCOME             COURSE CONTENTS              THE BIZ             THE BRAND              THE PLAN

 
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The plan | brand with a plan

Your brand is coming into focus... now what do you do with it? Let's talk about your content strategy, and how you're going to cultivate leads into sales, and make a plan of action!

 

 
 

contents

create your content strategy

cultivate leads

make your plan

 
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create your content strategy

Est. time to complete: 2 hours

Your content is like a window into the heart of your business! What content do you need to create to cultivate your brand and build your audience?

 

in this section:

  • Content Strategy

  • Content Planning

Content management files

Need a place to keep track of your content? I’ll confess, I use a boring on Excel doc, because anything online is too distracting for me. (Yep, I have a goldfish brain!) If you already use Trello or Asana, keep doing what you’re doing! But if you want to go old school with me, here’s my template: Excel doc // Google doc

 
 

cultivate leads

Est. time to complete: 2 hours

How do you actually cultivate leads and turn them into sales? Let's take a high-level view of what it takes!

 

 

in this section:

  • Customer Evolution

  • Cultivating Leads

 
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make a plan

Est. time to complete: 1 HOUR

You've covered so much ground in this course! And hopefully you've got a million ideas brewing for how you want to cultivate your brand. Let's boil it down to a plan you can execute in the coming weeks!

 

 

in this section:

  • Regular Content Plan

  • To Do List

  • Scheduling on a Calendar

 
 

review: brand strengths assessment

Est. time to complete: 3 minutes

Before we wrap up, let's revisit the Brand Strengths Assessment and see how much ground you've covered!

 

 
 
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course wrap-up

Est. time to complete: 3 minutes

This is the end! Let's quickly take inventory of what we've covered, and I'll explain the bonuses included in the course. 

 

 

in this section:

 
 
 

yay!! you completed the course.

tell me what ya think!

I would LOVE to hear your thoughts and feelings on the course, or any questions you wanna ask me. Start typing!

 
 
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