Brand & business strategic coaching for the passionate entrepreneur

Your Brand


your mission / your story / your impact


Screen Shot 2018-05-12 at 6.44.38 AM.png

have you ever said to yourself…

“I know what I offer is awesome, but no one even knows I exist.”

“Is this 'business' really just an expensive hobby...?”

“I hate marketing and promoting myself. It's so AWKWARD trying to convince people to buy!"

"I know I need help with my marketing, but I don't even know where to start."

You’re not alone!

Rising above the noise and standing out from the crowd can be a real struggle!

But listen: You’ve got what it takes to deliver a one-of-a-kind experience and game-changing solutions to the people you’re here to help – and in the process, build a business you love!

what you need is not more hustle, or spammy marketing tactics that make you feel awkward.

you need a marketing plan you can feel GOOD about!

You need to align your PASSION and your goals, with your customer’s deepest NEEDS and desires. So you can grow your business from a place of honesty, openness, and integrityand a true passion for what you do…

…so you can build your brand by being you.

here’s the truth: it’s more important than ever to have a brand that matters to people!

Businesses with relevant brands see a 28% revenue advantage over their less-brand-savvy competitors! Consistency creates a 23% revenue advantage.

90% of all purchasing decisions are made subconsciously, based on emotion.
Emotional and social benefits increase the perceived value of a product by 42%.
64% of people cite shared values as the main reason they engage with a brand.
91% of consumers say they are more likely to buy from an authentic brand.
45% of a brand’s image is the result of what it says, and how it says it.

And that means getting REAL about what you and your tribe genuinely believe is important, and building your brand around that. Building a brand people want to belong to.

SOURCES: Business Insider | Harvard Business School | LinkedIn | LucidPress | Harvard Business Review | Adweek | LabelInsight | Triad | Harvard Business Review

So, if you’ve read this far, let me guess…

  You're a heart-centered, mission-driven entrepreneur with PASSION for what you do.

  You want your brand to reflect who you really are, so you can thrive by being YOU.

  You believe in building your business AUTHENTICALLY, rooted in your values.

  You're ready to SELL your offers with confidence, to the people who need them.

  You feel called to LEAD and inspire people to believe in something.

  You want to increase your influence and make a bigger IMPACT in the world.

Yay! You’re my person. and I’m so happy you made it here.

I believe you landed on this page for a reason:

Because you’re meant to make a real IMPACT…
with your brand, your voice, and your message.

“Your brand is the single most important investment you can make in your business.”

Steve Forbes, President and CEO of Forbes, Inc.




Screen Shot 2018-05-12 at 6.44.38 AM.png
Macbook Pro Outdoor Mockup Free PSD 3.png



  Cultivate your authentic, inspired brand that allows you to SHINE, just by being you.

  Use attraction marketing to build your business through SERVING, not "selling."

  Align your content to win HEARTS + MINDS by talking about things you LOVE.

  Design a clear visual style that reflects the unique SPIRIT of your brand.

  Create a simple marketing plan focused on the ESSENTIALS... skipping the rest.

  Build your influence in your industry and make a bigger IMPACT in the world.




Streaming videos



BWAP sales page-10.png

Template files

BWAP sales page-04.png


Screen Shot 2018-05-12 at 6.44.38 AM.png

the course site

Get instant access to the course site, where you can navigate between sections, download the course materials, watch the video lessons, and progress through the chapters and sections.

P.S. You can also use the course website to ask questions or book your bonus session with me!

the videos

Watch all 16 streaming video lessons — complete with explanatory graphics and walkthroughs of the course worksheets.

Together, the videos total 2.5 hours of detailed instruction, walking you through each step in the process: discovering and defining your brand, crafting your brand message and strategy, and creating your content plan, development process, and schedule.

Complete the course at your own pace — all at once in a mini-branding bootcamp, or spread out over several weeks, on a schedule that works best for you!



the workbooks

Download and use the in-depth workbooks included for each section, to guide your progress! You can complete them as fillable PDFs, or print them to take with you on the go — to the library, carpool, or your favorite coffee shop.



here’s exactly what we’ll cover!

Each module includes several teaching videos, and fillable PDF workbooks for applying the lessons.

Part 1: The Biz

laying the foundations of your business

We’ll start by pinning down a few biz basics. By the end you’ll have a high-value service or product offer designed for a specific customer, that’s packaged to SELL.

✓ Connect with your deeper PURPOSE and impact in the world.
✓ Understand your customers and DREAM CLIENT, her motivations + personality.
✓ Design high-value SIGNATURE OFFERS that SELL authentically.

Part 2: The Brand

BUILDING a brand people fall in love with

Let's dive into your brand! We’ll define your core messaging, your visual style, your customer experience, and everything you need to STAND OUT in the marketplace and build your TRIBE of loyal fans.

✓ Find your KEY DIFFERENTIATORS (your claim to fame) that sets you apart.
✓ Find your authentic VISUAL style that reflects the spirit of your brand.
✓ Write your BRAND STORY that calls in your tribe and clients straight to you.
✓ Find your unique VOICE & message that inspires and motivates people.
✓ Design your customer EXPERIENCE for creating brand ambassadors.

Part 3: The Plan

Elevating your brand + cultivating leads

Now you need a clear plan of action. We’ll create a plan and a SYSTEM for growing your brand and your business through your content, your social media, and your website. We’ll also create a plan for cultivating followers and fans into paying CLIENTS by serving and selling authentically.

✓ Create your streamlined CONTENT STRATEGY.
✓ Plan your CONTENT CALENDAR so you know what to create.
✓ Create a SALES FUNNEL for converting followers to clients.

Screen Shot 2018-05-12 at 6.44.38 AM.png



45-minute coaching session

Private strategy session 1:1 with Ashley to dive deeper into unpacking your bigger purpose


mindset meditation

Guided affirmations designed to help you feel more confident showing up online



hi, I’m Ashley!

I help heart-centered entrepreneurs align their business + brand with their true calling, so they can live more joyfully and purposefully.

I love helping entrepreneurs explore their big vision, identifying and letting go of everything holding you back from it, and taking action to make it a reality.

My favorite moment is when you see your business — and yourself — in a whole new light, and finally realize the important message you have to share, and the unique impact you’re here to make!

After struggling for years to fit in and go unnoticed, I finally accepted that I was meant for something bigger. I embraced my calling, and learned that I could stand out and shine, just by being myself.

When I’m not coaching (or pouring my heart out on Instagram), you’ll find me on my yoga mat, watching documentaries about the universe, or at the dog park with my husband and rescue dog Penny!

Screen Shot 2018-05-12 at 6.44.38 AM.png


Chantel Pretty Hustle Nation

“This course is seriously BOMB.”

“This course is seriously BOMB. Your quality of CONTENT + KNOWLEDGE is by far next level, like I would position you WITH Jasmine Star…your SUPER SIMPLE examples paint a picture in my head so I can connect the dots. Brand with a Plan is EMPOWERING, easy to understand, and makes branding feel ACHIEVABLE! This is the most SIMPLE anyone has made branding, for me anyways. This course is something I will go over like once a year to RECAP + REGROUP. This stuff wont go out of style — legit.”

- Chantel Balch, CEO of Pretty Hustle Nation


“Goes deeper than B School.”

“Brand with a Plan is fabulous!!! I've done B School and taken a couple of other great marketing and social media courses. Brand with a Plan goes deeper into understanding your brand and your business, communicating your purpose and truth, and making a plan for getting where you want to go. Ashley connects you with that deeper part of your consciousness to get to the root of who you are and what you're here to do. She speaks English to those of us who aren't business-minded, and the workbooks are super helpful in putting things down into writing. The exercises helped me create a crystal clear picture of my business, even more so than the "Build Your Business" module I took in my coaching program. Whether starting or building your business, this course will be a beautiful addition for you!”

- Michele Madrigal, Life Coach & NLP Practitioner, Fiercely Fresh Life


“Makes figuring out your brand easy.”

“Brand with a Plan has the WOW factor. When I first opened the content and began the course, I was instantly drawn to it because of how well Ashley represented her own brand and I felt like she was personally talking to me. This program really makes figuring out your brand easy and straightforward, and Ashley's explanations of everything help a TON with finding clarity. The workbooks are awesome, clearly identified and laid out, and you always know what to expect — and since they're printable, you have the option to work through the course in chunks of time that work for you, even when you can't be at a computer.”

- Kristie Allbritten, Spoken For Photography




“I began working with Ashley 4 months ago, and I can’t even begin to articulate the impact she has had on my business…I’ve sold out my signature program, and have created a community that engages with me… Anyone can be a coach, but not everyone can help you see your fullest potential… that’s what Ashley did for me, and I am forever grateful.”

-Erin Pride, Dance Education Consultant


“…For the longest time - literally years - I struggled to describe my brand….Then I met Ashley, and she helped me create a brand that is getting me my dream clients. Clients who come to me offering tacos and whiskey because they know thats what I love. I’ll just be over here, shouting Ashley from the rooftops, and booking my dream clients.”

-Nat Reynolds, Portrait Photographer


“Ashley has great insight into brand strategy and a tremendous amount of dedication and compassion for the people she works with… our donations increased 30-fold after working with Ashley. She has revolutionized the way we conceptualize our business and the professionalism with which we present it to others. We cannot recommend her more highly. She will take your business to a new level.”

-Kat Slater, Executive Director, Solid Ground for Africa





What’s included:

Complete Brand with a Plan Course
16 Streaming Video Lessons
Brand with a Plan PDF workbooks


45-minute Coaching Session
Private Community for Students
Mindset Meditation



All purchases are made securely through PayPal or Stripe.

Payment methods
Screen Shot 2018-05-12 at 6.44.38 AM.png


How long does it take to complete the course?

A few days, if you complete it all at once! This is NOT a surface-level course. You’re going deep into your brand, your business, your offers, your dream clients, your messaging, your website, your social media, your content, and your sales plan.

Each section has an “estimated time to complete,” so you can decide when you have time to tackle it. There’s also an OPTION to receive the content in sections each week via email.

How long will I have access?

You will have 100% lifetime access to the entire course, including any updates or additions I make. You’ll also receive a steep discount if I ever rebuild and relaunch a whole new version of the course on another platform. But even if that happens, you’ll still have complete access to this original course.

Is there a deadline for using my strategy call with you?

It’s up to you, but I encourage you to use it while going through the course, or after you’ve completed all the lessons… but you can use it anytime within a year of purchase!

Will this course teach me how to design my logo?

You’ll find a guided tutorial on creating your moodboard and visual style; a demo of brand design and color selection; and several resources to help you get started in purchasing, contracting, or DIY-ing your visual branding!

Is there a payment plan option?

No, but please send me a message if you are a registered 501(c)3 nonprofit organization, because I want to find a way to make it work for you!

Can I order printed copies of the worksheets?

Currently the worksheets are fillable PDFs with checkboxes and text fields to answer questions. You can fill them out right on your computer or iPad, or print the worksheets and take them to your fav coffee shop!

Is there a refund policy?

If you complete the course and don’t feel it helped you, just send an email with your completed coursework within 30 days for a full refund! Hasn’t happened yet, but I want you to be happy!



get instant lifetime access to all the course materials when you enroll!



What’s included:

Complete Brand with a Plan Course
16 Streaming Video Lessons
Brand with a Plan PDF workbooks


45-minute Coaching Session
Private Community for Students
Mindset Meditation



All purchases are made securely through PayPal or Stripe.

Payment methods
Screen Shot 2018-05-12 at 6.44.38 AM.png