Brand & business strategic coaching for the passionate entrepreneur

Host a PAID CHALLENGE or PROGRAM that makes $, creates BUZZ around your brand, and takes your BIZ to the next level

engage + activate your tribe

Build trust + credibility

turn followers into fans

book your next clients

add a new revenue stream

Make a bigger positive impact

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Your Tribe is Ready!


Your online community is starting to grow, thrive, and CONNECT with you. Hooray! Now what?

Your followers + fans are READY to take the next step with you!

Invite them on a journey that earns their trust, delivers MASSIVE value, and positions YOU as the one to help them get where they want to go — with a high-impact, high-value CHALLENGE!

A well-run paid challenge is POWERFUL! It quickly cultivate new CLIENTS, GROWS your visibility online, and generates INCOME in the process.

In 6 weeks, you will…




build your reputation as the go-to expert in your niche


MAKE MONEY by selling authentically + organically

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CULTIVATE relationships and + BOOK your NEW DREAM CLIENTS

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get ready

Get your steady dose of inspiration, high-impact action steps, and templates delivered to your inbox throughout each week!



Get social

Join our virtual “classroom” just for students and introduce yourself! This is where we’ll have live lessons, discussion, and Q+As.


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get to work

Follow the weekly action steps to plan, launch, sell, and HOST your high-impact, profitable Challenge for your community.




All month, get to know your fellow students, make new friends, cheer each other on, and celebrate every win together!


At the very end...

Learn to sell a high-ticket offer!

You’ll learn step-by-step how to build on your momentum at the end of the Challenge, by launching + selling a high-ticket offer!



2-week Pre-Engagement Challenge!

Get an extra 2 weeks of Instagram Story prompts for growing and nurturing your tribe, and warming them up for your offer… so they’re already EXCITED when you finally open the doors to your Challenge!

When you sign up, you’ll get early access to the private community where I’ll be sharing daily story prompts each weekday for two weeks.

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And if you’re thinking…

  • I don’t know who my CUSTOMER is yet!

  • I’m still finding my unique VOICE and message!

  • I’m still trying to POSITION myself in my market!

  • I don’t know what makes me DIFFERENT from my peers!

  • I still don’t have my OFFERS figured out!


Schedule your private 90-minute Brand Clarity + Strategy Power Session

Just you and me!

We’ll unpack your brand, your customer, your unique voice + message, and get you READY to make the very most of the next 6 weeks (and beyond)!

$250 USD for Challenge Your Tribe students (normally valued at $300 USD)

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the heart-centered, mission-driven entrepreneur who’s ready for MORE


even if you’re…

  • Nervous about selling. Trust me, I’ve been there! Hosting a paid challenge is a SUPER easy way to get comfortable selling, because you’re providing HUGE value at a no-brainer price. And you’re cultivating REAL relationships with the people who will become your new clients!

  • New in your industry. Challenge Your Tribe! doesn’t require you to have years of experience in your industry. It’s not about knowing everything, being perfect, or being anyone’s guru. This is about serving your community in your own unique, authentic way — remember, they followed you for a reason! There’s something about you they want MORE of. :)

  • New-ish to Instagram and don’t have a huge/engaged following yet. That’s why there are 2 extra BONUS weeks of prompts included before ChallengeYour Tribe! begins. Let’s use those two weeks to take strategic action to grow your tribe and build engagement so they’re READY when you open the doors to your challenge!

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Wait… aren’t challenges usually free?

They usually are! But how many free challenges have you joined and then forgotten about?

A paid challenge is more likely to get people RESULTS (and a good experience) because they require a small investment. Even if it’s only $20, that’s often enough to keep your students’ eyes on the ball (and make you some $$$ in the process!)

When will Challenge Your Tribe! begin?

As soon as you’re ready to get started! (Now? Heck, why not! No time like the present!) Just sign up below and you’ll receive the Challenge Your Tribe! materials in your inbox immediately!

How much time will this take each day?

Simply put, you’ll get out what you put in! On average, I estimate that you’ll need 8-10 hours each week (or 1-2 hours/day) to get the MOST out of the program and your Challenge.

So it can be as hands-on or hands-off as you want, but you’ll get the BEST results by using it as an opportunity to invest some real time in building relationships.

Will I get 1:1 support?

You’re encouraged to ask any questions in the Facebook group — I’ll be there answering questions, and the community is designed for you to get feedback from the group as well.

You also have the option to buy the VIP package — which includes a sweet deal on a single 90-minute clarity + strategy session with me! Read about my 1:1 sessions

What social media platform is this for?

It’s designed with Instagram stories in mind, but you can totally follow the steps to launch a paid challenge wherever you engage your community — Facebook, your email list, Snapchat… wherever your tribe hangs out!


I offer a 30-day 100% money-back guarantee on ALL my products.

If you dig in and decide this isn’t for you, just send an email to ashley at hellohappen dot com within 30 days for a full refund, no questions asked.




choose the option that’s right for you!

An invitation to the Facebook group will arrive in your inbox on August 2, and we’ll officially kick things off on August 19!

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Enrollment in Challenge your Tribe
2-week Engagement Boost Toolkit
Brand + Business Toolkits Bundle

total Value:
$497+ USD

your investment:
$97 USD

Join the Challenge!
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Enrollment in Challenge your Tribe
2-week Engagement Boost Toolkit
Brand + Business Toolkits Bundle
1:1 Clarity + Strategy Session

total Value:
$750+ USD

your investment:
$357 USD

Join the Challenge!