12-week Strategic Brand Coaching + Consulting
reboot your brand in 90 days
Whether you're starting a new venture, or refreshing your brand for the next chapter in your story, I'm so happy and honored to support you in this exciting moment. Your brand is the best single investment you can make in your business! So it's time to stake your claim in the market, share your story with the world, grow your community, and bring your brand experience into alignment with that big vision, and the legacy you want to build!
We'll meet in 12 focused 90-minute sessions via video chat or phone call, based on your preference (or in-person if you're near Boulder!). We can meet weekly, or at another freqency that works for you.
I offer a variety of time slots – weekdays, weekends, and evenings – to suit your schedule. You're busy, so let's consciously create the right time and space to do this important work together!
Each week, we'll have a primary focus and desired outcome in mind. When we meet, we'll have a guided conversation about the topic at hand, strategize together, and identify next steps. (Optionally, you'll also have guided exercises to complete at your own pace before each call, to make the most of our time together.)
Every branding journey is different! So we can be flexible to suit the specifics of your brand and business, but below is a general idea of what we'll cover:
Month 1: Brand Clarity and Messaging
We'll explore your unique strengths and assets as a business (or entrepreneur), and your vision for what you want to build. We'll investigate what your market needs, what the opportunities are, who your competitors are, and what's going on inside the head of your dream clients, so we can position you strategically for success. We'll uncover your brand story, personality, and your unique message for the world, based on the impact you want to make, the tribe you want to build, and what you want to stand for in your market or community.
- Brand Foundations: Purpose, Mission, Vision, and Values
- Market Research, Client/Customer Avatars and Motivators
- Positioning, Competitor Analysis, Unique Value Proposition, and Key Differentiators
- Brand Story, Personality, and Core Messaging
Month 2: Packaging and Polishing
From your signature packages, to your web copy, to your visual style, it's time to bring your brand to life and cultivate an experience that leaves an impression and builds engagement! We'll also explore how to grow your audience and customer base organically by creating loyal brand advocates and generating word of mouth. This is also where we'll create your Brand Bible to capture your brand strategy and messaging in one place.
- Signature Package(s) & Pricing Structure
- Client Experience & Brand Experience
- Brand/Customer Loyalty & Cultivating Brand Advocates
- Visual Style & Brand Identity*
*Does not include graphic design or package design. My role is to advise you on cultivating an effective brand aesthetic for your audience, and navigating the purchase/design of your brand visual identity. Please ask about graphic/product design services if that's an interest!
Month 3: Getting Visible and Growing Your Influence
You've done the groundwork – now let's get you out into the world, in a big way! You're going to take inspired action to start claiming your desired position in the market, and taking your unique message to the people who need it. We'll create your no-fuss Content Strategy for sharing your expertise and perspective in the simplest, most elegant way for you and your audience. We'll also be getting you visible in the right places to have a transformative impact in your business.
- Content Strategy, Topics, & Calendar
- Website / Online Presence & Social Media Strategy
- Print Collateral & Advertising
- Visibility & Media Coverage Plan
Added Support & Resources
additional support between sessions
Throughout our 12 weeks together, I'll be available via email or voice message, to answer questions, troubleshoot, and provide guidance as needed.
From providing feedback on your new web content, to helping you choose just the right details on your new product packaging to reinforce your brand experience – I am here for you, and so honored to be your trusted partner during this exciting stage in your business!
Exercises to complete on your own
You'll also receive my complete Brand with a Plan Toolkit, full of guided exercises to help you dive deeper into your brand in between sessions, which can give us a strong starting point for each call. Completely optional, but a great way to get a head start each week so we can get even more out of our time together!
which option works best for you?
3-month payment plan
($600/month for three months)
Single one-time payment
(You'll receive scheduling instructions via email after your payment is processed!)