Brand messaging & strategy coaching for the passionate entrepreneur

hi, i’m Ashley

and I see you, passionate entrepreneur!

You’re doing all the things, being in all the places, pouring everything into your dream. I see your heart, your passion, and your deep sense of purpose. Your desire to influence others, to inspire, to impact lives. Not because of a number—but because of who you are, what you stand for, and what you mean to people.

Maybe you don’t see this transformation happening right now. Maybe you feel overwhelmed, confused, like maybe you’re not cut out for this.

But you’re literally creating your own future, making a name for yourself, step by step.

because every little word is an investment in your brand… in making that big dream happen.

So slow down, breathe, and ask yourself:

→ What am I creating in the world?
→ What is the legacy I want to build?
→ What do I have to say?

this is where the real fun begins.


what i do

I help mission-driven entrepreneurs build businesses they love, by turning their ideas, passions, and values into a magnetic brand.

I take chaos and make it clear. I listen to all the thoughts and ideas swirling around in your head, the tangled threads you can’t seem to tame, that vision you can’t quite articulate… and guide you through turning it into a clear vision and a brand that matters to people. So you can build a business and life you love, and thrive by being you.

why i do it

i believe the world needs more dreamers turned doers.

Not so long ago, I was working for an amazing company, building a solid career in strategic marketing, working to grow social good brands. I had every reason to be happy!

Just one teeny, tiny little problem: It wasn't enough.

I wanted a new adventure. I was craving new challenges and new opportunities. I knew I wanted something different, and it was time to go looking for it.

but I struggled hard with fear and hesitation.

I doubted myself, and worried that I wasn't outgoing or outspoken enough to succeed in business.

As an introvert, I preferred working behind the scenes to being in the spotlight. In search of more, I started a blog. I wrote about creativity, motivation, personal growth, and leadership… topics near and dear to my heart.

Slowly but surely, I found my voice.

I started getting feedback and making connections with other creatives—dreamers who knew deep down that they were meant for more, but didn’t know how to make it happen.

day by day, It became more and more clear to me:

we all have the power to make a difference and inspire others. and the magic happens when we look within, and allow ourselves to share who we really are.

So I dove headlong into helping other visionaries realize the power of their ideas, push past their fears and feelings of self-doubt, and find their voice and their message. I helped solopreneurs and small businesses uncover that unique magic they were carrying around with them, and use it to fuel the lives they want.

Today, as a brand messaging and content strategist for passionate entrepreneurs, I help my clients stand out from the crowd, share their genius and values with the world, and shine like only they can. 

and I can’t wait to see how you shine.


Seven things you didn’t know about me


Love at first laugh

I met my husband Chris 11 years ago, and he’s the funniest person I ever met. On our first date, we went to the zoo. He kept me laughing the whole time, and I was officially hooked.



Growing up, I wanted to be an artist. I was always, ALWAYS drawing, painting, creating characters, and inventing fictional worlds for them to live in!


cat person, dog person

Our feisty little cat named Lilah is the boss of our household, and has been my snuggle buddy for 10 years now. Our newest family member is a 90-pound doggo named Penny, a natural diplomat and keeper of the peace.


introverted (sometimes)

There are certain situations where I’m quiet and observant (e.g., noisy bars), and others where I come out of my shell, get super friendly, and want to meet anyone and everyone (e.g., dinner parties, workshops, classroom settings).


the walking dead is every-thang

I love science fiction, especially movies about the apocalypse and dystopian futures! I’ve watched every episode of The Walking Dead at least five times — except when a certain character dies in the Season 7 premiere. After that point, SIGH, I just can’t even.


check 1-2-3

I used to sing in a band! We played indie rock in bars and small venues, and had an awesome time. It was one of the most badass things I’ve ever done, and it taught me to try new things and enjoy the process.


cold feet

Even though I live in Boulder, Colorado, I’m terrible at skiing and other winter sports. But I’m always up for a day hike in the summer!


Education & Background:

M.A. Conflict Resolution, Georgetown University
B.A. Philosophy & Religious Studies, University of Pennsylvania
Facilitation Methods, Institute of Cultural Affairs
Essential Coaching Skills, Academy of Coaching and Training
Graphic Design, Boulder Digital Arts


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kind words

Ashley is fun to talk to, put me at ease immediately, and really does listen, and it shows. I came away with so many ideas and I was SUPER inspired. This was invaluable.
— ai ling, owner | bathgeek
Ashley is kind and extremely talented. She creates a relaxed and stress-free learning experience that has allowed us to continue feeling excited about our brand and moving our organization forward. ...She is truly making an important impact and positive change on how we present ourselves.
— Kat Slater, Executive Director | Solid Ground for Africa
Ashley is a gem to work with! Not only is she kind and personable, but she asked great questions to really get me thinking about my brand, and provided actionable ideas and steps to creating the brand I envision.
— Larissa Welch, owner | we, the light photography