Coach, brand strategist, and the person who's going to help you build something you're genuinely proud of.
I work with coaches, creatives, and entrepreneurs who know they're meant for more — and need a clear-eyed partner to help them get there. Not a cheerleader. A strategist who's also in your corner.
For a long time, I had a vision I couldn't quite articulate and a drive I didn't know what to do with. I was capable — I knew that — but I kept bumping up against the same wall: I couldn't clearly explain what I did, who I was for, or why someone should choose me over anyone else.
I did what a lot of people do. I took courses. I followed formulas. I tried on other people's voices and strategies and wondered why nothing quite fit. The problem wasn't effort. It was that I was building on a foundation that had never been properly laid.
I went back to school, got certified, and started doing this work with clients — first one, then ten, then hundreds. And I kept seeing the same thing: the people who broke through weren't the ones who found the best strategy. They were the ones who finally got clear on themselves first.
That's what I help people do. And after years of 1:1 work, I built Brand With A Plan to make that same framework available to anyone ready to do the work — regardless of where they are in their journey.
The most brilliant strategy in the world falls flat without a clear foundation underneath it. We build that foundation first — always. Everything else follows.
Trends come and go. Algorithms shift. But a brand built around your authentic voice and genuine perspective is the one thing no one else can replicate or take away from you.
Business clarity and personal clarity are the same thing. When you know who you are, what you value, and what you're building toward — your business gets easier. That's the work we do.
I'm warm, I'm encouraging, and I genuinely care about the people I work with. But what I'm not is a yes-person. I'll celebrate your wins and I'll also tell you the honest thing — the one you might not want to hear but almost always need to.
My approach draws on years of coach training, psychology, and brand strategy. It's integrative by design — because your mindset, your message, and your methods all have to be aligned for any of it to work.
Credentialed by the International Coaching Federation — the gold standard in professional coaching. ACC certification requires 125+ hours of coach-specific training and 100+ hours of real client experience.
An integrative coaching methodology that draws on Positive Psychology, Somatic Psychology, Meta-Learning, Developmental Psychology, NLP, and Attachment Theory. Because real transformation isn't just cognitive — it's whole-person.
Certified in trauma-informed coaching practices — which means I understand how past experiences show up in present-day business decisions, and I know how to work with that compassionately and effectively.
Certified in both mindfulness and compassion-based meditation — training that informs how I help clients slow down, tune in, and make decisions from a grounded, clear-headed place rather than from fear or urgency.
Graduate-level academic training that deepened my understanding of human behaviour, communication, and the psychology underpinning how people think, grow, and change. It's the backbone of everything I bring to client work.
"Anyone can be a coach, but not everyone can help you see your fullest potential. That's what Ashley did for me, and I am forever grateful."
— Erin Pride, Dance Education ConsultantI'm a new mom — and if you're working with me right now, you're getting someone who knows deeply what it means to rebuild your identity around something new. The vulnerability of that, the joy of it, and the very real logistical chaos of it.
I'm based in Boulder, Colorado. I'm a voracious reader and a slow thinker — I need time to sit with things before I know what I actually believe about them. I notice patterns early, connections other people miss, and the gap between what someone says they want and what they're actually hungry for. That quality is probably the most useful thing I bring to this work.
I built Hellohappen because I wanted to create something that gave people real results, not just inspiration. A decade in, that's still the thing I care about most.
"She has revolutionized the way we conceptualize our business and the professionalism with which we present it. I can honestly say it has changed the course of our organization."
"If you want to own your skills and change directions to truly be fully seen for your expertise, Ashley can help you. She has a unique ability to help you see what's possible."
"Something I had struggled to do for 3 years, we crystallized in 90 minutes. Ashley is in the coaching space to make a genuine difference — and you can feel it."
Whether you want deep 1:1 support, a focused 90-minute intensive, or a self-paced framework you can move through on your own time — there's a right fit for where you are right now.
