The step-by-step method to build an online presence that sets you apart and attracts an audience of dream clients & customers

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i hear it all the time, friend...

Since you've landed here, I bet you're feeling some of this, too...

If you’re like most of my students, you want a community of people who love what you stand for, seek out your help – and yes, pay you well!

So you can make an income while making an impact, feeling inspired, and sharing your ideas with the world.

You're ready to build a business that thrives because of who you are.

Amazing!

there’s just one, teensy little problem…

The gap between you and your customers feels a mile wide.

Maybe lately you’ve been...

Stuck at the starting line, confused about your mission and what you’re here to do, so you second-guess every word you write or offer you create.

Caught up in comparison, feeling like you don’t measure up – so you stay silent and procrastinate on sharing your voice or perspective.

Overwhelmed by ideas, possibilities, and advice coming at you all day – so you struggle to commit to any direction long enough to create real progress.

Disappointed because your audience isn’t growing or engaging like you hoped, and your paid offers (and even free ones) seem to fall on deaf ears.

Spinning your wheels – staying busy with tasks that feel productive, but don’t actually move you forward or get you closer to your goals.

Feeling hopelessly behind where you "should" be by now (I know how this feels!)

don’t worry... this is fixable.

Could you imagine how it would feel...

Getting messages from your community like, "OMG, this is exactly what I needed to hear today! Thank you so much for everything you do."

Feeling pride when you share your website and social media, because they finally feel like you and show off what makes you special + unique.

Leading a community of kindred spirits who love what you're all about, value your insight, and look to you as the leader in your niche.

Welcoming in a steady stream of dream clients who seek you out, love your approach, and ask how they can work with you.

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"Sure, but...is that possible for me?"

After all, you’re still new in your industry, maybe a little camera-shy, and don’t have a built-in following of fans already, right?

(Plus if you're like me, your house gets messy, you love makeup-free days, and your life looks far from "perfect" from the outside!)

...is it even possible to build an influential brand without 10k followers, a massive ad budget, a NYT bestselling book, and Marie Forleo-level charisma?

Short answer:

Yes!

Here’s what the marketing gurus keep missing…

To build a brand people love + trust, you don't need fame, fortune, or flawless photos...

But you DO need to stand out in a way that matters to your community and makes you the obvious right choice...

...not for everyone – just for them.

…and to do that, you need to know what makes you different – and step into the confidence to own it unapologetically.

Your coach Ashley here!

I didn't always have a thriving business.

I spent months trying to find my place in the online world, and connect with my customers.

I was overwhelmed by the amount of advice coming at me, the ideas spinning in my head, and the overnight success stories that made me doubt myself and my vision.

There were many, many times I wanted to give up...

But with each passing month, I developed a repeatable process that got genuine engagement, brought my dream clients to my door, and got my products selling on autopilot.

And I started teaching my clients to use it to build their own engaged communities, and sell their own offers with compassion & integrity.

And I put that system into a step-by-step program to help you grow your profitable, purposeful business.

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Brand with a Plan compiles the most powerful lessons and strategies I’ve learned as a brand strategist & business coach, into a step-by-step method for turning your passion and vision into a profitable business and brand.

I NEED THIS! SIGN ME UP

As a student in Brand with a Plan, you will...

HECK YES! SIGN ME UP

Let's take a peek at what you'll learn inside the six modules...

MODULE 01

You & Your Vision

Unpack your vision for your business, take inventory of your personal strengths, and the unique passion + purpose at the heart of your brand that set you apart from the crowd.

Personal Strengths Inventory
Business Vision + Goal Setting
Brand Foundations + Core Values
Brand Manifesto + Point of View
Brand Mission Statement

MODULE 02

Your Voice & Message

Grab your dream customer’s attention and draw them into your world, with your unique voice and the point of view they’re dying to hear. Confidently own the inspired message you stand for and believe in.

Client Personality + Motivators
Industry Noise + Differentiators
Authentic Brand Voice
Core Messaging
Strategic Positioning Statement

MODULE 03

Your Signature Offer

Package your genius into “heck yes” offers that inspire confidence, spark action, and build your reputation in your market. Develop supporting offers that meet your community at any price point.

Market Research Questions
Customer Story
Signature + Supporting Offer Design
Offer Pricing
Money Mindset

MODULE 04

Your Visual Style

Broadcast your values, mission, and genuine personality through your visual presence online. Call in your next clients with a signature visual aesthetic they can recognize everywhere you show up.

Your Personal + Brand Aesthetic
Color Selections + Font Pairings
Image Guidelines + Logos
Logos, Submarks, & Iconography
Start-to-Finish Brand Design Demo

MODULE 05

Your Visibility / Content Plan

Grow your audience and earn their trust as the go-to leader in your niche, by creating content that plays to your strengths – via your blog, podcast, YouTube channel, or wherever you show up.

Content Pillars & Topics
Title Ideas & Examples
Format, Frequency, & Logistics
Content Planning & Scheduling
Engagement Tips & Routine

MODULE 06

Your Sales Flow

Nurture feel-good sales and welcome in your next clients with a customer experience and sales sequence both you and your community love – because they always know the next step to take with you.

Customer Experience Mapping
Sales Flow Steps
Sales Goals & Strategy
Daily, Weekly, Monthly Routine
Sales Conversations & Questions

Less stress, more step-by-step.

The Brand with a Plan Method simplifies the whole business game – and is much, much faster than trying to figure everything out on your own. As your guide, I'm here to help you skip the guesswork, answer the right questions, and step into the clarity and confidence to fully own your unique place in the world – through your vision, voice, visuals, and customer journey.

I NEED THIS – LET'S GO!

Plus:

THE TEMPLATE VAULT

Swipe some of my fav tools – worth hundreds all on their own – including:

➳ 100+ social media prompts + captions

➳ Instagram hashtags + engagement checklist

➳ Sales page copy templates

➳ Sales call structure + sample questions

➳ Lead magnet workbook template in Google Docs

➳ Email sequences + plug-and-play templates

➳   ...and more!

"I absolutely love your [lead magnet template]. Outlining the copy and explaining what to put in each area. It may seem like such a no-brainer simple tool for you, but for me it’s an incredibly powerful tool and provides so much clarity!!!"

"Thank you for the great prompts included in this! I used one of the templates you gave on IG and in my newsletter, and I got two consultations!!! I also planned out my Reels for this week thanks to you! Keep it coming girl!"

DON'T FORGET ABOUT THE BONUSES!

The Launch Planning Toolkit
Video: Intro to Launching
5 Key launch phases
Sample launch timeline
Launch timeline template
Launch prep checklist
Launch content templates

The Sales Funnel Toolkit
Video: Intro to Funnels
Offer planning worksheets
Funnel planning worksheets
Funnel map template
Email sequence templates
Development checklist

The Web Copy Toolkit
3 rules of magnetic web copy
Customer analysis worksheet
Fillable Q&A-style writing worksheets
May out your site structure
Home page, Sales page, About page, and more
Plug-and-play webpage copy templates

(that’s over $1000 in bonuses alone!)

Bonus: let’s connect!

90-minute Private Coaching Session*

No distractions. No sales pitches. Just you, me, & your biz!

I'm here to virtually hold your hand, as we focus on…
   ➳ Defining your niche in your market
   ➳ Finetuning your core messaging
   ➳ Nailing down your signature offer or pricing
   ➳ Wordsmithing your web copy or social media profile
   ➳ Brainstorming solutions to sticky problems
   ➳ Navigating decisions to get you moving again
   ➳ …anything you could use a little extra support around.

*Available only with the Pay-in-Full option.

"My session with Ashley was worth its weight in gold! I've struggled for years to package up what I offer the world... Ashley helped me turn the mess in my head into a fully formed business concept. Something I struggled to do for 3 years, we crystallized in 90 minutes! Wow! You can tell Ashley is in the coaching space to make a genuine difference."

"It felt so good to go over everything together with you. Thank you again for your advice, your expertise and for being you. You wove things together seamlessly and asked the right questions. I feel like a whole new season has started in my life, my body needed to rest and let go of the past years. So....to me you're a healer too, in your own special, delightful way :)"

"Since our call, I’ve been feeling so different in my energy, my purpose, my conviction, and mission… I just shared a story tonight and already got two messages from it, within 10 minutes, because I was speaking from the heart… and people are enjoying it! I just want you to know that I really appreciate you and your support in our call today!”

I’M READY – SIGN ME UP!

Brand with a Plan is for you if you want to build a purposeful + profitable online presence with ease.

And you'll really fall in love with Brand with a Plan if...

You want a brand that seamlessly blends your personal and professional values and attracts your dream clients + customers into your world.

You want a proven framework for designing, pricing, and selling your offers in a way that's honest, ethical, and feels good for you and your customers.

You’re ready to stop comparing yourself to others, and start owning what makes you different and sets you apart as a leader in your industry.

You're excited to start creating content that makes a positive impact, while also growing your audience – even if you're new to the online space.

...but Brand with a Plan probably isn't the best fit for you if...

...your heart isn't in it. This method asks you to dig deep into your passion and vision. It's important to genuinely care about what you do!

...you just want a pretty logo. Visuals are just one piece of the puzzle in this method – we'll also bring out your voice, vision, and customer experience!

...you don't want to create content. It's okay if it's new to you, but you're gonna want to share your point of view online – and I'll show you how!

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Still not sure? Here's my

30-Day Money-Back Guarantee

I want you to have a worry-free experience when you dive into Brand with a Plan. So take 30 days to try it out, put the method to the test, and see your results. If it's just not for you, send me a message and (as long as you haven't used a coaching session yet) you'll get a full refund – no questions asked!

Still got questions? I've got answers!

Brand with a Plan is a perfect fit for you if you are…
A new or new-ish entrepreneur who wants a clear roadmap to building a business that thrives in profit and purpose. You’re focused on defining your niche, creating your online presence, growing your audience, and making your first sales.
…or an entrepreneur in the “messy middle” who has been in business for a while and built some momentum, but your foundation is shaky. Maybe you’re feeling directionless or disconnected from your original vision. You’re ready to reimagine your business and choose your next steps strategically.
Absolutely! Students in Brand with a Plan come from every industry… coaches, virtual assistants, social media managers, jewelry designers, personal style consultants, digital course creators, yoga teachers, and the list goes on. The strategies and lessons you’ll learn are universal, regardless of industry… If you want to build a community of people who love what you’re all about and what you stand for, Brand with a Plan is for you.
Then Brand with a Plan is the fastest way to set yourself apart from the crowd by tapping into your unique gifts, strengths, and point of view. You bring your own unique energy, personality, experiences, and vibe to everything you do – and there are lessons in Brand with a Plan to help you leverage that, find your unique perspective and angle on your market, and lean into it… so you NEVER get lost in the noise again.
Nope – you don’t need any new platforms or tools to make the most of Brand with a Plan. We’re staying far away from complex tools like Facebook ads or email automations… We’re focused instead on learning the ropes of business and marketing that you can use to amplify your influence, and deepen your connection with your community, wherever you show up, and whatever platforms you use.
Brand with a Plan is a self-paced program, meaning you can invest as many or as few hours each week as your schedule allows. A good rule of thumb would be 1–2 hours per week watching the lessons, and another 2–3 hours putting them into action.
At this pace, you’d complete one module per week, and finish in about six weeks. You also have lifetime access, so you can totally go at your own pace! The video lessons are short, sweet, and impactful, and on-demand whenever and wherever you need them.
Plus, many of my students have kids, jobs, and hobbies they’re passionate about… so I designed Brand with a Plan to help you skip the guesswork, stop wasting time on things that don’t matter, and focus your efforts on simple, high-impact strategies that can really move the needle in your business and get you where you want to go.
Yes! I personally answer every message from my students and encourage you to reach out directly when you have wins to celebrate, or questions that need answering. I learn so much from my students and have refined Brand with a Plan over the years in response to student experiences and feedback, to make it the very best it can be.
Plus, if you choose the pay-in-full option, you’ll also get a bonus 1:1 private coaching session with me, where we can brainstorm ideas, troubleshoot obstacles, or finetune your messaging – whatever you need most!

Still got questions? Feel free to message me:

SO TELL ME...

Are you ready to finally bridge that gap between you and your customers?

So many heart-centered entrepreneurs dim their light because they don’t think it matters, or anyone needs it.

The truth is, your next customers are waiting for YOU. 
  
And no one else can show up for them like you can.

You’re here to rise above the noise and share a message that truly inspires and activates your community...

...and become a real life example of what it looks like to thrive because of who you are, and what you stand for (flaws, imperfections, and all!)

IT'S TIME TO START THE NEXT CHAPTER OF YOUR BUSINESS WITH CONFIDENCE + COURAGE.

No more spinning your wheels, wondering what you're doing wrong... that ends today!

The Brand with a Plan method has everything you need to finally show up as the leader you're meant to be, make the difference you're here to make, and welcome in your next clients and customers, with confidence and compassion.

Are you ready to join the hundreds of students already leveling up in Brand with a Plan?