strategy day
a full-day jam session for your brand MESSAGE & content
what it is
Who needs all that confusion, guesswork, and throwing darts at the board?? NOT YOU. Building your brand is about finding what you have to say, your voice and your message, and sharing it with your tribe in a way that resonates and attracts them to your business — not because you’ve got it all figured out (who does?) but because of what you stand for and believe in, and how you make them feel.
Your message and specifically your content are your siren song for calling your dream clients to your door. It’s the ticket to that know-like-trust factor you need, to build a premium brand! It’s your customer’s window into your business. So let’s make sure it’s crisp, clear, and powerful!
The one-day intensive is the quickest way to get clear about your brand messaging and content strategy. So you have a system, and you know exactly what to say, do, and write, every time you sit down to create.
what’s involved
discovery call
We’ll hop on the phone to talk about your goals and see if we’re a good fit to work together on your brand message and content strategy. If it feels like a match, we’ll handle the paperwork, schedule your Strategy Day, and get the ball rolling!
at least two weeks BEFORE THE SESSION
We'll hop on the phone again for a few minutes to talk through your pre-session exercises that you’ll do before we meet, including some simple target market research.
Day of: MORNING
→ Clarifying your brand and your big WHY
→ Positioning your brand in your market
→ Writing your brand story
→ Writing your core messaging
day of: AFTERNOON
→ Creating your content strategy for building credibility
→ Developing your regular content and social media process
→ Batching your content for efficiency and consistency
→ Creating a content calendar for the next three months
AFTER THE SESSION:
I'll send you a single document detailing our session: your Brand Positioning and Messaging, and your Content Strategy and Process. I'll also be available for emails check-ins for the next 4 weeks as you begin implementing your content strategy!
kind words
“Recently, I took Ashley’s AMAZING 1-Day Branding and Content Intensive!! My photography business finally has a voice that matches the images I create. The Content Plan we laid out together has been a lifesaver for my efficiency and workflow. I no longer feel like I'm just hurling darts at the board - I actually have a strategy for how to hit the bulls-eye. And it's largely thanks to Ashley.” - Kendra Anderson | Kendra Colleen Photography
“When we first spoke to [Ashley], we had a muddled message. It took us almost three hours to explain our model, our goals, and our strategies to potential investors. After working with Ashley, we were able to get to the heart of the matter and put together a compelling 20 minute presentation [and] our donations increased 30-fold. She has revolutionized the way we conceptualize our business and the professionalism with which we present it to others. We cannot recommend her more highly. She will take your business to a new level.” - Kat Slater, Executive Director | Solid Ground for Africa
this is for you if:
You’re passionate about what you do, and ready to take it to the next level with a brand that matters to people and gets them excited about engaging with you.
You’re willing to go deep with me into your vision for your business and your life, the story that brought you here, and what you believe in and want to stand for.
You love to make big changes in your business, quickly! You’re the kind of guy or gal who likes to join retreats and day-long workshops and make big leaps forward at once.
You can stay focused and on task for a whole day (minus lunch and short breaks) on topics like clarity and strategy for taking your business to the next level.
this is not for you if:
You are just in your business to make a buck and don’t have a deeper connection to your product, service, or your client outcomes. You aren’t really on board with this idea of building a brand that matters.
You have a fixed mindset and aren’t ready to make big shifts in your business and the way you communicate about what you do.
You struggle with staying focused for a few hours of a time and would rather space your brand development over a longer period (check out my 12-week coaching).
are you ready?
If you’re feeling the nudge that you’re ready for the next big leap in your journey, to build a brand that inspires and matters to your customer on a deep level, this is your invitation to take the leap! You have something amazing the world needs, and it’s time to share it.