Brand messaging & strategy coaching for the passionate entrepreneur


your mission, your story, your impact


by this time next week, you can have a magnetic brand STRATEGY and a marketing plan that gets results

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have you ever said to yourself…

“I can’t seem to focus or be consistent around one coherent message or style. I wish I had clarity and consistency, and one of those polished, cohesive brands all over Instagram!”

“I know my _________ (product, service, cause, etc.) is awesome, but people just don’t get it. Am I ever gonna turn this passion into a real, sustainable business?”

“My marketing strategy is such a mess. I just keep adding new tactics, trying to be in a million places, and it's a pain in the butt to keep up with.”

You’re not alone

Turning your passions into a sustainable business can feel like a constant uphill battle in this busy online world.

The competition is fierce, loud, and everywhere

Finding an angle that allows you to rise above the noise and stand out from the crowd can seem daunting, or even impossible.

You may find yourself bending over backwards to convince the world of your value. Or worse, second-guessing your decision to even start a business!

You’ve got the passion, talent, and skill to deliver a game-changing experience and solution to the people who need it most – and in the process, build a business you love.

what you need is not more hustle, mind games, or pushy advertising. it’s more clarity, intention, and focused action.

You need an approach that’s both heart-centered and strategic (yes, those two things do go together!). Learn the tools of subconscious thinking, and tap into your empathy, to really understand your customer’s situation.

And you need to find the unique “wow” factor that truly makes you special and one-of-a-kind, and puts you in a league of your own. 

So you can grow your business from a place of honesty, openness, and serviceand a true passion for what you do. And so you can create a connection with your customer that makes your competition irrelevant, and that makes you a magnet for opportunity.

Because when you have a clear brand vision and a strategy, your marketing becomes potent, magnetic, and effective. You get off the treadmill, and start making progress toward the long-term success of your business.

cultivating a heart-centered brand allows you to grow your business not by being busy or everywhere – but by being you.

Branding is about learning to see into your customer’s emotional landscape, so you can step into it.

Starbucks can charge $5.90 for a latte because of one thing: the brand.

It’s not just the logo. And it’s not a bait and switch – if it were, you’d wisen up, switch to the free coffee machine, and never step foot in a Starbucks again.

It’s the experience.

It’s the deeper emotional value you receive on top of your coffee. The indulgence, the sophistication, the warm cup on a snowy day, the coffee dates with friends in velvet-y oversized couches.

Like Starbucks changing our relationship to coffee, brands can add color to our world and enrich our daily lives.

in today’s busy, noisy online world, having a strong brand that matters to people’s lives is more important than ever.

Feast your eyes on a few noteworthy stats: 

Branding matters.

Businesses with relevant brands – even if they’re small businesses – see a 28% revenue advantage over their less-brand-savvy competitors.

emotions matter.

90% of all purchasing decisions are made subconsciously, based on emotion, and emotional benefits increase the perceived value of a product by 42%. (Hint hint: Ready to increase those prices?)

Consistency matters.

The average revenue increase resulting from consistency is 23%. On average, it takes 5–7 brand impressions before someone will remember your brand – and that’s only if you’re being consistent!

Values matter.

64% of people cite shared values as the main reason they have a relationship with a brand. Knowing what your customer cares about most, and building that value-based connection, makes you the perfect match in their eyes.

honesty matters.

91% of consumers say they are more likely to buy from an authentic brand than a dishonest one; and 94% of consumers say they’re likely to be loyal to a brand that offers transparency. When you let your guard down a bit and share who you are, it’s magic for your brand.

words matter.

45% of a brand’s image is the result of what it says, and how it says it. Design draws us in at first glance, but the deal is sealed when you have great messaging that strikes the right chord, keeps your customer engaged, and guides her through the sales process.

Quality wins.

Harvard Business Review found that quality is a better predictor of brand strength than the number of interactions alone. So good news! You can stop worrying about marketing all the time, and start thinking more about quality and relevance of your content.

SOURCES: Business Insider | Harvard Business School | LinkedIn | LucidPress | Harvard Business Review | Adweek | LabelInsight | Triad | Harvard Business Review

honestly, brand building is not for everyone. but I believe it is for you, if you have passion and a heart for what you do.

Many companies thrive by competing on cost, offering the lowest priced option, and mass producing a cheap product. They leverage “economies of scale.”

Others thrive by using cheap marketing tactics like false scarcity, urgency, and loss aversion – which generate quick sales, but result in zero loyalty.

but you want something better than that.

You want a business rooted in passion and purpose, and to deliver something truly special that matters to your customer – so you can charge a premium and feel good about it.

It’s time to level up your business, and give your brand the attention it deserves.

“Your brand is the single most important investment you can make in your business.”

Steve Forbes, President and CEO of Forbes, Inc.



Brand with a Plan
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Streaming videos



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Template files

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the site

Get instant access to the course site, where you can navigate between sections, download the course materials, watch the video lessons, and progress through the chapters and sections.

P.S. You can even use the course website to book your 90-minute bonus session with Ashley!

the videos

Watch all 16 streaming video lessons — complete with explanatory graphics and walkthroughs of the course worksheets.

Together, the videos total 2.5 hours of detailed instruction, walking you through each step in the process: discovering and defining your brand, crafting your brand message and strategy, and creating your content plan, development process, and schedule.

Complete the course at your own pace — all at once in a mini-branding bootcamp, or spread out over several weeks, on a schedule that works best for you!



the workbooks

Download and use the in-depth workbooks included for each section, to guide your progress! You can complete them as fillable PDFs, or print them to take with you on the go — to the library, carpool, or your favorite coffee shop.

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  Cultivate your authentic, inspired brand that leverages your unique abilities, strengths, and passions, and makes you rare and one-of-a-kind in your industry.

  Use the power of empathy, intuition, emotional awareness, and attraction to build your business from a place of service, not selling.

  Align your content and online presence around a clear, compelling message that gives your marketing purpose, communicates your vision and what you stand for, embeds you in the right people’s minds, and opens their hearts.

  Design an eye-catching, cohesive visual style and aesthetic that reflect the spirit of your brand and start developing your brand’s visual identity.

  Create a streamlined marketing plan, content strategy, customer experience, and sales funnel that remove the guesswork, and the fluff, and focuses on the essentials for building your business and your brand.

  Build your reputation, credibility, and influence in your industry, and position yourself as the expert in your domain.



here’s exactly what we’ll cover!

Each module includes several teaching videos, and fillable PDF workbooks for applying the lessons.

Module 1:

the biz


laying the foundations of your business

We’ll start by pinning down a few biz basics. What are your unique strengths and passions? What do you want to create? Who is your customer, what does she want, and what problem does she have? What is your solution? In this module, you’ll:

✓ Define your vision for your business and brand
✓ Take inventory of your personal strengths and abilities
✓ Understand your customer’s motives, emotions, and story
✓ Create your ideal customer avatar
✓ Design your one-of-a-kind signature offer

Module 2:

the brand


Cultivating a brand people fall in love with

Let's dive into your brand! What do you stand for? How are you totally different from the competition? And how are you going to show up and claim your corner of the market? In this module, you’ll:

✓ Explore and identify how you’re different from the competition
✓ Create a strategy for claiming your place in the market
✓ Write your powerful brand story and core messaging
✓ Create your unique visual style and find your brand voice
✓ Define your culture and design your customer experience

Module 3:

the plan


Elevating your brand and cultivating leads

Now you need a clear plan of action. What will you do to elevate your brand, attract your audience, and cultivate leads into sales? What actions will you take? In this module, you’ll:

✓ Create your winning content strategy
✓ Plan your content calendar and development schedule
✓ Design your content development process
✓ Map out your process for cultivating leads into sales
✓ Create an action plan for applying everything you’ve learned

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private coaching session

90-minute one-on-one clarity and strategy video or phone call with Ashley

visibility mindset tool

Guided affirmations for changing your mindset around promoting yourself



hi, i’m Ashley!

equal parts silly, sweet, & strategic

I’m a storyteller and strategist for visionary entrepreneurs who’re building brands that matter! I’m also the creator of Hellohappen, The Brand Cure podcast, and the Brand with a Plan Toolkit (and now this course!).

Before launching Hellohappen, I worked for seven years as a marketing strategist and project manager for national social good and consumer brands.

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“Brand with a Plan is fabulous!!! I've done B School and taken a couple of other great marketing and social media courses. Brand with a Plan goes deeper into understanding your brand and your business, communicating your purpose and truth, and making a plan for getting where you want to go. Ashley connects you with that deeper part of your consciousness to get to the root of who you are and what you're here to do. She speaks English to those of us who aren't business-minded, and the workbooks are super helpful in putting things down into writing. The exercises helped me create a crystal clear picture of my business, even more so than the "Build Your Business" module I took in my coaching program. Whether starting or building your business, this course will be a beautiful addition for you!”

- Michele Madrigal, Life Coach & NLP Practitioner, Fiercely Fresh Life


“Brand with a Plan has the WOW factor. When I first opened the content and began the course, I was instantly drawn to it because of how well Ashley represented her own brand and I felt like she was personally talking to me.This program really makes figuring out your brand easy and straightforward, and Ashley's explanations of everything help a TON with finding clarity. The workbooks are awesome, clearly identified and laid out, and you always know what to expect — and since they're printable, you have the option to work through the course in chunks of time that work for you, even when you can't be at a computer. The bonus phone call with Ashley is invaluable for brainstorming and getting that creative edge you want for your business and brand.”

Kristie Allbritten, Spoken For Photography




“…For the longest time - literally years - I struggled to describe my brand….Then I met Ashley, and she [helped me create] a brand that is getting me my dream clients. Clients who come to me offering tacos and whiskey because they know thats what I love. I’ll just be over here, shouting Ashley from the rooftops, and booking my dream clients.”

-Nat Reynolds, Portrait Photographer


“[Ashley] has great insight into brand strategy and a tremendous amount of dedication and compassion for the people she works with. She is truly motivated by a desire to help…She has revolutionized the way we conceptualize our business and the professionalism with which we present it to others. We cannot recommend her more highly. She will take your business to a new level.”

-Kat Slater, Executive Director, Solid Ground for Africa




choose the plan that works best for you!


— single payment —

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— payment plan —

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All purchases are made securely through PayPal or Stripe.

Payment methods
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How long does it take to complete the course?

That depends! You could barrel through and spend a solid two weeks completely revamping your brand, or do it little by little as you have time. The videos total about 2.5 hours of content, but completing the activities and fully applying the results can take as much time as you want to spend. Each section has an “estimated time to complete,” so you can decide when you have time to tackle it.

How long will I have access?

You will have 100% lifetime access to the entire course, including any updates or additions I make. You’ll also receive a steep discount if I ever rebuild and relaunch a whole new version of the course on another platform. But even if that happens, you’ll still have complete access to this original course.

Is there a deadline for using my clarity minutes with you?

I’d love for you to use it within the next 3 months, but even if you call me 10 years from now and say “Okay Ashley, I’m finally ready for my clarity call with you,” I’ll be totally down! I mean, you probably should have used it sooner, rather than waiting 10 years to get clarity… But hey, you do you!

How much VIDEO content will I get?

There are 16 videos, totaling about 2.5 hours of video content. They vary in length depending on the topics and content — but rest assured, if you watch everything, you’ll be a brand-building boss by the time I’m through with you!

Will this course teach me how to design my logo?

This is not a design course, but you will find a tutorial on creating your moodboard and visual style; a demo of brand design and color selection; and several resources to help you get started in purchasing, contracting, or DIY-ing your visual branding. But if you want a course that can turn you into a professional logo designer, this ain’t it!

Is there a payment plan option?

Yes! There is a six-month payment plan option. That’s $84 a month, roughly the cost of one late-night shopping spree on Amazon. (Pro-tip: you don’t need that sleep-inducing “acupressure mat.” It’s just gonna end up rolled up in the back of your closet, collecting cat fur. You know what won’t end up rolled up in the closet? Your brand!)

Can I order printed copies of the worksheets?

Not yet, but I seriously love that idea! Currently the worksheets are fillable PDFs with checkboxes, radio buttons, places to answer questions, and all that fun stuff. You could totally print the worksheets at home, or make them into a book at your local print shop. If I get more requests like this, I’ll look into offering the option to order a printed workbook in the future.

Is there a refund policy?

Yes, there is a 30-day refund period. If you complete the course and don’t feel it helped you, just send an email with your completed coursework within 30 days, and you’ll receive a refund.



because it’s time to get clear & focused in your marketing, once and for all.


choose the plan that’s best for you!


— single payment —

BWAP sales page-06.png

— payment plan —

BWAP sales page-07.png

All purchases are made securely through PayPal or Stripe.

Payment methods
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