Hey...where are you?

In bed? On a train? At the library? Your favorite café?

Whatever your answer is, that is your position. And if your position is where you want to be, woohoo! You’ve succeeded at deciding where you want to be and then going there. Well done!

But if where you are isn’t where you want to be, you need start by doing some positioning – that is, you need to figure out where you’d rather be.

Now let’s tweak this question – where is your business?

It’s still a simple question, but when it comes to your brand, the answer might not be so simple. If your business isn’t exactly where you want to be, you guessed it – it’s time for positioning!

Brand strategy, BusinessAshley ChymiyJune 16, 2017positioning, branding, brand strategy, position, mission, vision, values, statement, unique value proposition, UVP, strategy