“I don’t have anything to say,” I thought to myself, staring at the blinking cursor. I felt like everything worth saying had already been said, everything worth doing already done.
What was left for me – or anyone – to say? What was my voice? Why should anyone bother to listen to me?
I was trapped in an endless loop of comparing myself with Jasmine Star and Marie Forleo, and feeling utterly hopeless…
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We’re gonna cover how to make your brand more word-of-mouth-friendly, so you can generate referrals and turn your small audience into a big one!
why this matters
Make your brand word-of-mouth-friendly:
Makes you more memorable. Telling a more word-of-mouth-friendly story about your brand makes it easier for your customer or prospective customer to remember you! If they can’t easily understand what you offer and why it matters to them, they’ll have a hard time storing it away in their memory for future use.
If you've ever experienced working on a piece of content and putting it out in the world, and getting almost no response, or just not really getting the response you wanted… that can be really frustrating!
You’re just missing a piece of the puzzle, and so the whole thing is just not working. It's like baking a cake, and you forget one critical ingredient, like flour, and you’re not really going to get a very good cake.
So what are the ingredients to a really active and engaged social media online presence?
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So much of your brand strategy hinges on understanding your audience! In fact, branding is all about connecting with your audience, and building a strong emotional association in their minds.
When you speak the the language of your audience, they connect with you in a powerful way. Not only does it show your expertise. It also shows that you care, you listen, and you understand. It shows that you get it. You have invested time and energy, and even your career, into understanding and solving the problems they face.
So how do you learn the language of your audience? Let's break it down into a few easy steps!
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Hey, wonderful you! If you run a business – especially a service-based one – you know your landing page is a critical piece of your marketing and sales system. Is it doing its job?
The key to a great landing page for a service-based business is not a long list of accomplishments, a splashy design, or slick copy. It’s not about SEO or beautiful photography. It’s not about being the smartest, most successful, or most in-demand person in your industry.
I mean, all these things are awesome to have. But they’re not the key!
The key is to a magnetic landing page is showing that you understand your audience and what they need. It’s about meeting people where they are.
This is truly the ticket to grabbing people’s attention and stoking their curiosity about what you can offer.
So whether you’re DIY-ing your website or hiring a designer, knowing these basic principles will help you create a landing page that leaves people wanting more.
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Hey...where are you?
In bed? On a train? At the library? Your favorite café?
Whatever your answer is, that is your position. And if your position is where you want to be, woohoo! You’ve succeeded at deciding where you want to be and then going there. Well done!
But if where you are isn’t where you want to be, you need start by doing some positioning – that is, you need to figure out where you’d rather be.
Now let’s tweak this question – where is your business?
It’s still a simple question, but when it comes to your brand, the answer might not be so simple. If your business isn’t exactly where you want to be, you guessed it – it’s time for positioning!
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