So much of your brand strategy hinges on understanding your audience! In fact, branding is all about connecting with your audience, and building a strong emotional association in their minds.

When you speak the the language of your audience, they connect with you in a powerful way. Not only does it show your expertise. It also shows that you care, you listen, and you understand. It shows that you get it. You have invested time and energy, and even your career, into understanding and solving the problems they face.

So how do you learn the language of your audience? Let's break it down into a few easy steps!

Brand strategy, RelationshipsAshley ChymiyApril 30, 2018branding, copywriting, fresh copy, Market research, brand strategy, clients, Ideal customer

My "Popcorn" Blogging Method

This post is all about quickly creating blog copy that feels fresh, alive, and authentic to your personality. And because I’m hungry and waiting for dinner to finish in the slow cooker, I’m using a food analogy.

Picture this: You’re about to make popcorn. With gusto, you unfurl the crinkly tri-fold of popcorn and Frisbee-throw it into the microwave. Beep-beep-beep, you enter the time indicated on the box, and hit “START.” Then your delicate dance with fate begins.

The popping slowly begins, crescendos to a popping mania, and lo, it dwindles back down to slow popping again.

You spring into action and hit the “STOP” button. With trepidation, you open the microwave and delicately drag the popcorn bag out of the microwave. It smells buttery and fresh. Unburnt… or so you hope.

You delicately open the bag, shake it a bit, and….

Business, MarketingAshley ChymiyJune 8, 2017blogging, writing, website design, perfectionism, personality, popcorn, fresh copy, copywriting, editing, creativity, inspiration