Posts tagged Market research

So much of your brand strategy hinges on understanding your audience! In fact, branding is all about connecting with your audience, and building a strong emotional association in their minds.

When you speak the the language of your audience, they connect with you in a powerful way. Not only does it show your expertise. It also shows that you care, you listen, and you understand. It shows that you get it. You have invested time and energy, and even your career, into understanding and solving the problems they face.

So how do you learn the language of your audience? Let's break it down into a few easy steps!

Brand strategy, RelationshipsAshley ChymiyApril 30, 2018branding, copywriting, fresh copy, Market research, brand strategy, clients, Ideal customer

Market Research (For People Who Hate Research)

Does the phrase “market research” make you feel a little nervous?

(If not, awesome! But hang tight – the rest of us need to have a chat.)

The word “research” alone may be enough to transport you back to late nights in the basement of your school library, desperately poring over old books and clicking through JSTOR and Lexus Nexus hours before a big report is due.

I get it! You didn’t decide to start your own business so you can write book reports.

"Market research” can also evoke the idea of digging up dirt on the competition and plotting to steal their customers. Some people do that, but I promise, it's not what I'm asking you to do.

Brand strategy, BusinessAshley ChymiyApril 29, 2017Branding, Strategy, Positioning, Market research