Does the phrase “market research” make you feel a little nervous?
(If not, awesome! But hang tight – the rest of us need to have a chat.)
The word “research” alone may be enough to transport you back to late nights in the basement of your school library, desperately poring over old books and clicking through JSTOR and Lexus Nexus hours before a big report is due.
I get it! You didn’t decide to start your own business so you can write book reports.
"Market research” can also evoke the idea of digging up dirt on the competition and plotting to steal their customers. Some people do that, but I promise, it's not what I'm asking you to do.
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