“I don’t have anything to say,” I thought to myself, staring at the blinking cursor. I felt like everything worth saying had already been said, everything worth doing already done.
What was left for me – or anyone – to say? What was my voice? Why should anyone bother to listen to me?
I was trapped in an endless loop of comparing myself with Jasmine Star and Marie Forleo, and feeling utterly hopeless…
Read MoreSo much of your brand strategy hinges on understanding your audience! In fact, branding is all about connecting with your audience, and building a strong emotional association in their minds.
When you speak the the language of your audience, they connect with you in a powerful way. Not only does it show your expertise. It also shows that you care, you listen, and you understand. It shows that you get it. You have invested time and energy, and even your career, into understanding and solving the problems they face.
So how do you learn the language of your audience? Let's break it down into a few easy steps!
Read MoreHey, wonderful you! If you run a business – especially a service-based one – you know your landing page is a critical piece of your marketing and sales system. Is it doing its job?
The key to a great landing page for a service-based business is not a long list of accomplishments, a splashy design, or slick copy. It’s not about SEO or beautiful photography. It’s not about being the smartest, most successful, or most in-demand person in your industry.
I mean, all these things are awesome to have. But they’re not the key!
The key is to a magnetic landing page is showing that you understand your audience and what they need. It’s about meeting people where they are.
This is truly the ticket to grabbing people’s attention and stoking their curiosity about what you can offer.
So whether you’re DIY-ing your website or hiring a designer, knowing these basic principles will help you create a landing page that leaves people wanting more.
Read MoreThis post is all about quickly creating blog copy that feels fresh, alive, and authentic to your personality. And because I’m hungry and waiting for dinner to finish in the slow cooker, I’m using a food analogy.
Picture this: You’re about to make popcorn. With gusto, you unfurl the crinkly tri-fold of popcorn and Frisbee-throw it into the microwave. Beep-beep-beep, you enter the time indicated on the box, and hit “START.” Then your delicate dance with fate begins.
The popping slowly begins, crescendos to a popping mania, and lo, it dwindles back down to slow popping again.
You spring into action and hit the “STOP” button. With trepidation, you open the microwave and delicately drag the popcorn bag out of the microwave. It smells buttery and fresh. Unburnt… or so you hope.
You delicately open the bag, shake it a bit, and….
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