Hey, wonderful you! If you run a business – especially a service-based one – you know your landing page is a critical piece of your marketing and sales system. Is it doing its job?

The key to a great landing page for a service-based business is not a long list of accomplishments, a splashy design, or slick copy. It’s not about SEO or beautiful photography. It’s not about being the smartest, most successful, or most in-demand person in your industry.

I mean, all these things are awesome to have. But they’re not the key!

The key is to a magnetic landing page is showing that you understand your audience and what they need. It’s about meeting people where they are.

This is truly the ticket to grabbing people’s attention and stoking their curiosity about what you can offer.

So whether you’re DIY-ing your website or hiring a designer, knowing these basic principles will help you create a landing page that leaves people wanting more.

Brand strategyAshley ChymiyMarch 15, 2018website design, branding, communications, writing, copywriting, content strategy, landing page