If you've ever experienced working on a piece of content and putting it out in the world, and getting almost no response, or just not really getting the response you wanted… that can be really frustrating!

You’re just missing a piece of the puzzle, and so the whole thing is just not working. It's like baking a cake, and you forget one critical ingredient, like flour, and you’re not really going to get a very good cake.

So what are the ingredients to a really active and engaged social media online presence?

Brand strategy, Relationships, BusinessAshley ChymiyOctober 6, 2018brand strategy, branding

Learn Your Customer's Language

So much of your brand strategy hinges on understanding your audience! In fact, branding is all about connecting with your audience, and building a strong emotional association in their minds.

When you speak the the language of your audience, they connect with you in a powerful way. Not only does it show your expertise. It also shows that you care, you listen, and you understand. It shows that you get it. You have invested time and energy, and even your career, into understanding and solving the problems they face.

So how do you learn the language of your audience? Let's break it down into a few easy steps!

Brand strategy, RelationshipsAshley ChymiyApril 30, 2018branding, copywriting, fresh copy, Market research, brand strategy, clients, Ideal customer