6 Social Media Posts that Sell Your Offers
If you’re on social media for your business, this thought has probably crossed your mind once or twice…
“How can I use social media to actually SELL my paid offers? What should I be posting?”
Ultimately, selling on social media is all about striking a balance between serving and selling! And every single one of us has a tendency to lean in one direction or the other.
Maybe you lean toward serving — you’re great at sharing high-value content that serves your community and helps them thrive with your support. But promoting your offers? Yikes! You lean away from selling because of fear — fear of judgment, of rejection, of failure, even fear of success! You’re afraid to be “sales-y,” so you’re working hard, but not making any money yet.
Or maybe you love selling and promoting your offers, and believe every post should create a sale… but your audience isn’t very engaged. They don’t interact with you and don’t reach out to you for help with their problems. So the result is the same… lots of work, not much traction.
Neither tendency is wrong! But being aware of which end of the spectrum you lean towards can help you be sure to consciously weave in more content from the other end.
So without further ado, here are 6 social media posts you can use this week to both sell AND serve, and make sales through content that makes a real difference!
This is for you if:
You got on social media because you wanted to SELL your offers, but you’re at a loss for where to start or what to say.
You feel awkward taking the spotlight, talking about what you do, promoting your paid offers, and “selling” your programs and services.
You’re looking for specific, tangible ways to position your offers as the solution your customer needs, without resorting to sleazy or uncomfortable sales tactics.
1. Problem, Solution, Offer
This is a super simple technique! Just remember: PSO.
First, pinpoint the problem your customer has. Let them know you understand them and their situation, and you know what they’re dealing with.
Next, teach the solution you believe is the BEST way to solve that problem. You’re not mentioning your offer yet, you’re just sharing your philosophy about the best way to get what they want.
Finally, explain the offer that helps your customer apply and execute the solution you just shared!
Example
Problem: Hey guys! I know entering the dating scene can feel overwhelming — after your 10th disappointing date, it can feel like you’re not making any progress — which gets old, fast. Solution: The best way to meet your ideal mate isn’t to play the numbers game, or suffer through a hundred bad dates so you can finally enjoy one good one… instead, focus on doing activities that light you up! No more dates with strangers, or friends of friends. Just do what you love, go on adventures, and be open to the people the universe brings into your life. Offer: If you’re ready to meet your ideal life partner, while having tons of fun along the way, my book ________ walks you through it, step by step: how to reconnect with your passions, start conversations, be more confident, and land the date!
2. Teachable Moment
Share a teachable moment from a recent client conversation! This showcases your client work and offers, while also offering your audience free value.
Example:
Recently on a Mindset Reset call with a client, we were talking about how easy it is to pick up limiting beliefs from your family as a child, and carry them through your whole life! Maybe you can relate — maybe you know there are ideas you picked up years ago that are keeping you stuck today. This is why I host these 90-minute Mindset Reset calls — because your beliefs so directly impact your success at reaching your goals! The first step to getting past an old limiting belief is to identify where it came from. Did you inherit it from someone else? Was it handed to you by a mentor? Once you know where it came from, then you can replace that old belief with a new belief that empowers you more! If you want support, set up a Mindset Reset session- link is in my bio!
3. Success Story
Share how a client of yours (or you yourself) made a meaningful change and reached a goal, to show the transformation and results that are possible for others! Be sure to highlight the moral of the story, because it’s probably a lesson your next customer is in the process of learning!
Example
Today I want to share a story with you about how important it is to believe in yourself! For the past 10 years, my client Jane has had an idea for a children’s book but hadn’t taken action yet to find a publisher and start the development process. She came to me because she decided it was time to finally act, but she felt stuck. Through working together, we realized the only thing in her way was her own self-belief, and we installed new more empowered beliefs. Now, her book just hit the shelves last week and has already sold 10,000 copies across the U.S.! Jane’s story is such a beautiful example of how one shift in mindset can help you finally break through and reach your goals.
4. The Inside Scoop
Spill the beans and share the ins and outs of your offer - who it’s for, what it helps them achieve, how it works, and why you designed it that way!
Example
So today I want to take you behind the scenes and see how my website design process works! Every time I onboard a new client, we start with a discovery process [show the discovery workbook] that allows us to set the vision for the website and how it will function as part of the overall business. You can see here that there are questions to answer, and we also have a 1:1 call to talk through their vision and create a roadmap for their business so we know how we’ll attract traffic, guide the visitor experience, and lead them to make purchases. Then, we design the look and feel of the website and end up with a brand board that looks a little like this [show an example]. Next… [continue showing the process]. Having this clear process helps us stay on the same page and create a stunning website quickly and easily!
5. Share & Offer
Share free value that equips your customer with the knowledge or a tool they need to take action, and gives them a tiny sample of your larger offer (like a sample station at Costco makes you want the whole dish!), and then present your offer.
Example
I often hear from my clients that one obstacle they face in their fitness journey is meal planning. I know it can feel overwhelming to plan a whole week of meals in advance! So here’s a simple 3-step process you can use to plan your entire week of meals in just 10 minutes. Step 1: Use my Week Meal Plan to choose from my list of healthy meals, and map out the meals you want to eat. Step 2: Convert the meal plan into your grocery list for the week, using my Grocery List tool. Step 3: Check your pantry to see what you already have, and head to the store! These tools are all included in my [Offer name], which is available right now on my website for [price]! It’ll make meal planning simple, easy, and fun — I promise you’ll never go back to just wandering through the grocery store aisle, throwing snack food in your cart!
6. Diagnose the Problem
Ask questions that let your customer self-identify as having the problem your offer solves, and then present the offer as the solution!
Example
Happy Friday! Today I want to hear from you about your fitness journey! How would you describe your fitness journey so far? When you think about your goals for fitness, what stands out as most important: having more energy, looking great, avoiding health problems, or something else? What feels like the biggest obstacle in your health journey? Lack of time, lack of energy, lack of motivation, or something else? When you think about getting exercise, do you feel excited and energized, or tired and frustrated? Thank you for answering these questions for me! P.S. If you’re realizing it’s time for a change, I’m running a group fitness challenge next month! You’ll be learning a simple weekly workout routine AND busting all the obstacles standing between you and your fitness goals. Link is in my bio!
Recap
So there you have it, friend! Six simple social media posts for selling your offers to your audience:
Problem, Solution, Offer
Teachable Moment
Success Story
The Inside Scoop
Share & Offer
Diagnose the Problem
I hope these examples helped inspire you with new ways to lead with value, easily position your offers, and welcome in your next clients :)
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