Creating a business takes a heck of a lot of hutzpah. Because you’re reading this, I already know you have a rare entrepreneurial spirit and desire for more, deep in your cells. You’re constantly trying new things and pushing your own limits.

When you’re exploring new territory, it’s completely normal to feel out of your depth. It’s natural to feel underprepared – unsure of your ability to deliver and succeed. But you shouldn’t let that stop you from making big shifts in your life!

This post is about building confidence in your new business – the confidence you need to show up fully each day, ready for whatever comes at you.

Inspiration & Motivation, BusinessAshley ChymiyDecember 1, 2017new business owner, Business, motivation

Hiring a Biz coach? Know What to Look For!

Hey you, new entrepreneur!

Are you new to the online business world? Are you suddenly seeing ads every which way, showing beautiful women laughing and cavorting across tropical islands in designer clothes, promising that you, too, can have six-figure months in just a few short weeks?

Yea, me too. And I was especially bombarded with these ads when I started researching online business to prepare for my launch.

I’m not naming names, but you may have caught yourself lying in bed reading these people’s webpages at 2am in the dark, your eyes bugging out of your head, wondering if you, too, could make a million dollars this year in passive income, “retire your husband,” and go travel the world.

If that’s your dream, awesome! I fully support that. But along your journey, you may encounter people who promise they can get you there super fast in just a few weeks – big on promises, short on details.

Attract your DREAM Clients to Your Biz!

Just about every part of your brand strategy comes down to knowing your ideal customer and the experience you want to give them.

You may be thinking, “Why focus on just one customer? Everyone can benefit from my product or service.” I hear you, and I understand your hesitation! But when you’re super clear about who your ideal customer is, here is the good stuff that happens.

You create “This is for me” moments. The best brands are for someone, and that someone recognizes it as being for them – like an exclusive club where they belong. And if you want raving fans who LOVE and identify with what you’re doing, and what you stand for, you want to build a brand that not everyone loves – some people will say you’re just not for them. And that’s okay. Uglydolls may be not for you, but they are for someone, and that's why they've earned $100 million+ in revenue.
You spark curiosity. When I happen across a business that appeals to my aesthetic, personality, and current situation, I immediately want to see and hear more – give me more eye candy! It’s a dopamine rush. That's one thing we all have in common – we all really, really like dopamine. I want to know what the business owner has to say to me, because they clearly understand me and know what I’m going through.(If you want to kill curiosity, make your content as generic as possible. Womp-womp.)