Ahh, the F-word.

If you have ever gotten a new business or product off the ground, you may know something a little thing called fear.

One moment you’re chugging along, whistling while you work, happily chipping away at a project. And then the next moment, it’s like you run smack into an invisible force field – and try as you might, there’s no getting past it. 

I’ll let you in on a secret: As I write this post, I’m in the middle of experiencing a spell of fear and resistance.

I’m getting closer to a big new launch, after working on it for weeks and weeks, and it’s like all my deepest fears are bubbling up to the surface. Am I hitting the mark? Is my copy going to resonate the way I want it to? Should I go back to the drawing board on that thing I don’t think is perfect yet? The list goes on.

Luckily I’ve been here before, so I see it for what it is – garden variety resistance.

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