I remember the first time I did an ideal client exercise for my brand. I answered questions about this person’s age, gender, clothing style, favorite books, and so on.
If I’m being honest, I had a pretty clear picture by the end, of what their life looked like… but I had no clue who they actually were or how to talk to them!
So here are the 9 top things you actually NEED to know about your customer, so you actually know how to speak to this person on a level that builds connection and trust!
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