9 Things you NEED to Know About Your Customer

I remember the first time I did an ideal client exercise for my brand. I answered questions about this person’s age, gender, clothing style, favorite books, and so on.

If I’m being honest, I had a pretty clear picture by the end, of what their life looked like… but I had no clue who they actually were or how to talk to them!

So here are the 9 top things you actually NEED to know about your customer, so you actually know how to speak to this person on a level that builds connection and trust!

Be Seen as the Expert in your Niche

Luckily, showing your credibility and being seen as the expert is actually kinda… easy! Here’s the approach that will help YOU be seen as the leading expert in your unique niche, the one your customers seek out!

Here’s what you need to do!

1. Speak to your TRIBE

Focus on being seen as the go-to resource in your niche — NOT for everyone, but only for a SPECIFIC type of person.

11 Things Great Brands Do

Here are 11 key things great brands do!

1. Focus on one person

Great brands aren’t for everyone, they’re for SOMEONE! They’re in business and in the world to help a certain kind of person become who they want to be, and get what they want to get.

The more a brand dilutes its message to appeal to everyone, the less relevant it becomes!

5 Reasons an Offer Won't Sell (+ how to fix them!)

Here are the 5 main reasons an offer won’t sell, and how to fix them!

1. Your customer isn’t seeing it often enough.

How many times did you talk about your offer before getting discouraged? If it was less than 20 times, you need to keep at it!

People need to see an offer 5—7 times before they buy, and you can safely assume that your customers aren’t seeing 100% of your content. They may be seeing closer to 20 or 30% of your content, depending on what platform you’re using to market.

How to fix it

Create a plan in advance to market your offer, focusing on different things each time.

7 Rules of Dream Client Attraction

Attracting your dream clients doesn’t have to be complicated, but there are a few rules you should know! Follow all of these rules, and you’ll be attracting your dream clients in no time!

1. Have a clear offer + message

The first rule is to always be CLEAR and as simple as possible in your message and your offers. A confused mind doesn’t buy! Trying to pack your marketing with too many ideas or too much information overcomplicates things and creates confusion and paralysis, which is the opposite of a sale! Keep it simple, keep it straightforward, and remember that clear is better than clever.

6 Ways to Elevate your Brand

If you want to build a premium brand, you have to ELEVATE it in people’s minds. And to do that, you have to elevate it in your own mind first!

Let’s look at some of the ways to ELEVATE your brand and make it a premium brand that’s at the top of people’s minds.

This is for you if:

You’re tired of people devaluing your product or service, while you struggle to make ends meet.
You want to build a premium brand that stands out from the crowd and gets noticed.
You want to sell higher-ticket offers and attract higher-quality clients who value what you do.

How to Stand Out + Get Noticed

Who is this post for?

It’s for you if:

You've been in business for awhile, and now you want to raise your prices and be more competitive, so you need to create a premium experience for a certain type of customer.
You’re just starting out and are unsure of what kind of business you really want to build
You’re launching a new product or service and want it to sell really well right away.
You want to pivot and start engaging a different type of customer.

Selling with Heart (An Honest Approach to Sales)

This is for you if:

You want to start making sales in a way that feels AUTHENTIC to you.
You’d rather SERVE than sell (and you’d rather help than hassle).
You want a heart-centered approach to sales that doesn’t involve sneaky tactics or mind games.
You want to sell your offers to people who genuinely want and NEED them, instead of trying to convince people to buy.

How to Choose Your Niche

Who is this episode for?

It’s for you if:

You've been in business for awhile, and now you want to raise your prices and be more competitive, so you need to create a premium experience for a certain type of customer.
You’re just starting out and are unsure of what kind of business you really want to build
You’re launching a new product or service and want it to sell really well right away.
You want to pivot and start engaging a different type of customer.