30-Day Client-Attracting Social Media Plan for Coaches
“I started my coaching practice to help people — not to spend hours every week on social media!”
I’m here to tell you that “marketing” your business on social media can and should be fun, rewarding, and soul-nourishing!
If you approach it the right way, your social media content can not only bring clients, but also deepen your practice as a coach, expand your impact to more people, and elevate you as a thought leader.
Here’s a one-month social media content plan for doing exactly that — one day at a time!
This is for you if:
You’re a heart-centered coach who cares about facilitating life-changing transformations in your clients AND wider community.
You want an easy, time-saving plan for promoting your business on social media without reinventing the wheel each day.
You’re tired of trying to figure everything out from scratch, or follow a marketing plan that’s not aligned with your values.
Phase 1: Visibility + Trust-building
In Phase 1, we’re just sharing free content that attracts your tribe and showcases your expertise in your industry.
This phase isn’t about selling or promoting — instead, it’s all about serving your community well, earning their trust, and creating a two-way street of engagement with them.
Introduce Yourself + What You Do
Even if you’ve been on social media for a while, you never know when someone is getting to know you for the first time! Share who you are, and the important work you do in the world.
Tune into Your Tribe
Get to know your tribe and show that you care about their situation, by asking questions and polls to help you understand who they are, how they see themselves, and how they see their situation.
Stand Up for a Belief
I’ve said it before: Your brand is what people believe you stand for! The more often you take a stand for what you believe in (e.g., “I believe the world needs more leaders with compassion, even if they don’t see themselves as natural born leaders”) the more you’ll attract people who believe or want to believe the same thing.
Who You Help + Why You Love Supporting Them
Let your customers know they’re in the right place with you, and that you appreciate them! Identify who you focus on serving, and why you’re so passionate about helping them reach their goals (e.g., I support mompreneurs — because when moms follow their dreams and thrive at doing what they love, kids learn to do the same!)
Share a Lesson You Learned
Share an important lesson you learned about yourself or the world that has helped you succeed at the thing your customer wants to succeed at now. Maybe you realized that you were stronger than you thought, or that the world is full of possibilities. You don’t have to have it all figured out; just share what your customer needs to hear today!
Crowd-Source the Topic
Ask your community what they want to hear from you and learn about! You can ask in the form of a two-choice poll, a multiple-choice question, or other means — these tend to be easier to answer and get more responses than open-ended questions. Then, show up later that day (or the next day) to teach on that topic.
Say What They Need to Hear
Your customers are in your community, and they’re experiencing obstacles and setbacks that are keeping them stuck. Think back to what you needed (or would need) to hear in their shoes — maybe it was a word of encouragement, or a fresh perspective, or something else. Speak from the heart and attract your tribe!
Share Your Favorite Industry Book
Improving your skills and knowledge shows that you’re committed to your craft and invites your customers to trust you as the expert. Share a book or article you’ve read recently that give you new insight in your industry, or that can benefit your community to learn about.
Phase 2: Promo your Freebie
In this phase, we’re promoting your free offer to your audience! This could be a worksheet, a checklist, template, or video training, or a live webinar or challenge — or any other free piece of content of experience that you can offer your community as a first concrete step with you.
Note that even on days other than “Promo Your Freebie,” you’re still promoting your freebie and sprinkling in mentions of it, even if the main focus is on something else. The more often you mention your offers, the more people will be reminded to take action!
Promo Your Freebie
Promote your freebie and show your audience how it can benefit them! Take them behind the scenes to see what it looks like, how it works, why you made it, and who it’s especially meant for. Then, let them know how they can get their hands on it!
Happy Weekend!
Once in a while, let your community members see a more personal side of who you are, and what you care about! Wish your audience a happy weekend today, share what you’re up to and how you’re unwinding, and ask them to share with you what’s on their to do list for the weekend!
Public Mini Consults
One powerful way to demonstrate what you do and promo your freebie, is offering public mini-consults related to your freebie! For example, if you’re a social media manager, have your community members tell you what kind of business they have, and you’ll give them one free content idea. If you’re a website designer, offer 1-minute live website audits to 3 members of your community. Even the people just watching will see you in action!
Teach a 3-Step Solution
One easy way to build credibility and give people a taste of what’s in your freebie, is to teach a 3-step solution to a problem your audience has. Take one problem you know someone has if your free offer is right for them, and teach them how to solve that problem in 3 easy steps. It doesn’t need to be detailed, you just want them to see how you approach the problem in theory!
Phase 3: Promo your Paid Offers
You’ve been building trust and offering tons of free value -- now it’s time to show your audience how they can take the next step with you! Choose one low-cost/intro offer, and one high-ticket/premium offer to promote for the rest of the month.
Again, note that even on days other than “Promo Your Offer,” you’re still promoting your freebie and sprinkling in mentions of it, even if the main focus is on something else. The more often you mention your offers, the more people will be reminded to take action!
Promo Your Intro Offer
Introduce your intro offer! Start by pinpointing the problem it solves, then explaining what you see as the best way to solve it (i.e., your philosophy), and then introducing your offer as an easy way to get help applying that solution. For an example, see the “Problem-Solution-Offer” method in the 6 Social Media Posts to Sell Your Offer blog post.
Let It Go! Mindset Shift
What is your customer holding onto that they need to let go of, in order to move forward? Maybe they’re afraid of failure, or they’re valuing someone else’s opinion over their own happiness, or they’re prioritizing comfort over growth. Pinpoint what your customer needs to let go of in order to move forward, and give them the word of encouragement they need to believe in themselves!
Shoutout to Someone Who Inspires You
Shout-outs are an easy way to spread the love around, while also revealing your values and what you consider important! Today, shout out someone who inspires you to be brave, or kind, or resourceful — and something you’ve learned from them! This post is less about promoting your offer, and more about building your brand and trust with your audience.
Tell a Success Story
Share how a client of yours made a meaningful change, to show the transformation and results that are possible for others! Explain where they were before, the shift your offer helped them make, and where they are now! Then mention your intro offer and how your community members can get your support making the same transformation.
Give a Heartfelt Peptalk
Think about the person who really needs your intro offer more than anyone right now. What state of mind are they in? Are they discouraged, or overwhelmed, or afraid? Give them the peptalk they need in order to keep going, and take brave action to reach their goals. At the end, mention your intro offer and how your community members can get your support making the same transformation.
Promo Your Premium Offer
Introduce your premium offer! Just like you did with the intro offer, start by pinpointing the problem it solves, then explaining what you see as the best way to solve it (i.e., your philosophy), and then introduce your offer as an easy way to get help applying that solution. Again, see the example in the 6 Social Media Posts to Sell Your Offer blog post.
Disrupt an Industry Pattern
Think about how other experts in your industry solve your customer’s problem, and why it isn’t the right solution for them. Maybe it requires them to compromise their values, or do things in a way that doesn’t leverage their strengths, or it asks them to be someone they’re not. How is your approach different in contrast? What do you see as the right path forward, that sets you apart from the crowd?
Your Approach & Why It Works
Take your audience behind the scenes to look at one important way your premium is designed, that sets your clients/customers up for success. Explain why it’s so important, why it works, and the kinds of results you’ve seen your clients get because you do things this way.
Share a Key Step in Your Process
Highlight one step in your premium offer that is super important to and fun for your clients! Maybe all your clients love getting their mid-point report that shows their progress so far, or maybe they love seeing the first look at their new website, or maybe it’s something else. Show what happens in this step and why it’s so important!
Promo Your Intro Offer
Go back to your Intro offer, and this time give the inside scoop on how it works! Spill the beans and share the ins and outs of your offer — who it’s for, what it helps them achieve, how it works, and why you designed it that way. They’ve been hearing about it, and this is a great chance to show them how it actually works!
Share a Journaling Exercise
As a coach, one of your most powerful superpowers is asking really good questions that help your clients reflect and find new clarity. Sharing a journaling exercise with a few thought-provoking questions is like offering a free sample of your coaching style! At the end, remind them how they can take action to get your hands-on support.
Promo Your Premium Offer
Go back to your Premium offer, and this time give the inside scoop on how it works! Spill the beans and share the ins and outs of your offer — who it’s for, what it helps them achieve, how it works, and why you designed it that way. They’ve been hearing about it, and this is a great chance to show them how it actually works.
Teachable Moment from a Client Call
Share a teachable moment from a recent client conversation! This showcases your client work and offers, while also offering your audience free value. Again, see the “6 Social Media Posts for Selling Your Offer” blog post for an example of this in action.
Recap
There you have it! 30 days of content ideas (6 weeks, 5 posts per week) to save you time and elevate your social media game :)
You can easily repeat this rotation of posts every month, drawing on different topics each time, to keep growing your email list, engaging your community, building authority, and selling your paid offers as a coach.
Just remember to dig deep and share what you know, and make offers that meet your customers’ needs… and you’ll see your business grow!
Looking for more? Snag 30 days of plug-and-play social media templates & scripts (plus bonus welcome email templates) for $27:
30-day Social Media Plan for Coaches
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