Posts in Marketing
How to Stand Out + Get Noticed

Who is this post for?

It’s for you if:

  • You've been in business for awhile, and now you want to raise your prices and be more competitive, so you need to create a premium experience for a certain type of customer.

  • You’re just starting out and are unsure of what kind of business you really want to build

  • You’re launching a new product or service and want it to sell really well right away.

  • You want to pivot and start engaging a different type of customer.

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Selling with Heart (An Honest Approach to Sales)

This is for you if:

  • You want to start making sales in a way that feels AUTHENTIC to you.

  • You’d rather SERVE than sell (and you’d rather help than hassle).

  • You want a heart-centered approach to sales that doesn’t involve sneaky tactics or mind games.

  • You want to sell your offers to people who genuinely want and NEED them, instead of trying to convince people to buy.

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How to Choose Your Niche

Who is this episode for?

It’s for you if:

  • You've been in business for awhile, and now you want to raise your prices and be more competitive, so you need to create a premium experience for a certain type of customer.

  • You’re just starting out and are unsure of what kind of business you really want to build

  • You’re launching a new product or service and want it to sell really well right away.

  • You want to pivot and start engaging a different type of customer.

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My "Popcorn" Blogging Method

This post is all about quickly creating blog copy that feels fresh, alive, and authentic to your personality. And because I’m hungry and waiting for dinner to finish in the slow cooker, I’m using a food analogy.

Picture this: You’re about to make popcorn. With gusto, you unfurl the crinkly tri-fold of popcorn and Frisbee-throw it into the microwave. Beep-beep-beep, you enter the time indicated on the box, and hit “START.” Then your delicate dance with fate begins.

The popping slowly begins, crescendos to a popping mania, and lo, it dwindles back down to slow popping again.

You spring into action and hit the “STOP” button. With trepidation, you open the microwave and delicately drag the popcorn bag out of the microwave. It smells buttery and fresh. Unburnt… or so you hope.

You delicately open the bag, shake it a bit, and….

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