“My audience is growing but still small! When can I start selling?”
Ready for your online business to become profitable -- but worried your audience is still too small?
I’ve been there, and I want you to know that it’s NEVER too soon to sell your offer!
You have pre-clients in your small audience, and they’re following you for a reason! They’re just waiting for you to share how you can support them!
Here are 7 tips to help you SELL to your small audience!
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“How can I stand out online as an introvert? I’m not used to promoting myself!”
As a branding and business coach, about 90% of my audience members are introverts! But as you know, we introverts don’t typically seek out the limelight…
So how do you build a powerful brand, when you’re used to (and more comfortable) working behind the scenes?
Here are 5 key introvert-friendly ways YOU can stand out online and get noticed by the right people!
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I remember the first time I did an ideal client exercise for my brand. I answered questions about this person’s age, gender, clothing style, favorite books, and so on.
If I’m being honest, I had a pretty clear picture by the end, of what their life looked like… but I had no clue who they actually were or how to talk to them!
So here are the 9 top things you actually NEED to know about your customer, so you actually know how to speak to this person on a level that builds connection and trust!
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Luckily, showing your credibility and being seen as the expert is actually kinda… easy! Here’s the approach that will help YOU be seen as the leading expert in your unique niche, the one your customers seek out!
Here’s what you need to do!
1. Speak to your TRIBE
Focus on being seen as the go-to resource in your niche — NOT for everyone, but only for a SPECIFIC type of person.
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Here are 11 key things great brands do!
1. Focus on one person
Great brands aren’t for everyone, they’re for SOMEONE! They’re in business and in the world to help a certain kind of person become who they want to be, and get what they want to get.
The more a brand dilutes its message to appeal to everyone, the less relevant it becomes!
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Here are the 5 main reasons an offer won’t sell, and how to fix them!
1. Your customer isn’t seeing it often enough.
How many times did you talk about your offer before getting discouraged? If it was less than 20 times, you need to keep at it!
People need to see an offer 5—7 times before they buy, and you can safely assume that your customers aren’t seeing 100% of your content. They may be seeing closer to 20 or 30% of your content, depending on what platform you’re using to market.
How to fix it
Create a plan in advance to market your offer, focusing on different things each time.
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If you want to build a premium brand, you have to ELEVATE it in people’s minds. And to do that, you have to elevate it in your own mind first!
Let’s look at some of the ways to ELEVATE your brand and make it a premium brand that’s at the top of people’s minds.
This is for you if:
You’re tired of people devaluing your product or service, while you struggle to make ends meet.
You want to build a premium brand that stands out from the crowd and gets noticed.
You want to sell higher-ticket offers and attract higher-quality clients who value what you do.
Who is this post for?
It’s for you if:
You've been in business for awhile, and now you want to raise your prices and be more competitive, so you need to create a premium experience for a certain type of customer.
You’re just starting out and are unsure of what kind of business you really want to build
You’re launching a new product or service and want it to sell really well right away.
You want to pivot and start engaging a different type of customer.