5 Reasons an Offer Won't Sell (+ how to fix them!)

Here are the 5 main reasons an offer won’t sell, and how to fix them!

1. Your customer isn’t seeing it often enough.

How many times did you talk about your offer before getting discouraged? If it was less than 20 times, you need to keep at it!

People need to see an offer 5—7 times before they buy, and you can safely assume that your customers aren’t seeing 100% of your content. They may be seeing closer to 20 or 30% of your content, depending on what platform you’re using to market.

How to fix it

Create a plan in advance to market your offer, focusing on different things each time.

7 Rules of Dream Client Attraction

Attracting your dream clients doesn’t have to be complicated, but there are a few rules you should know! Follow all of these rules, and you’ll be attracting your dream clients in no time!

1. Have a clear offer + message

The first rule is to always be CLEAR and as simple as possible in your message and your offers. A confused mind doesn’t buy! Trying to pack your marketing with too many ideas or too much information overcomplicates things and creates confusion and paralysis, which is the opposite of a sale! Keep it simple, keep it straightforward, and remember that clear is better than clever.

6 Ways to Elevate your Brand

If you want to build a premium brand, you have to ELEVATE it in people’s minds. And to do that, you have to elevate it in your own mind first!

Let’s look at some of the ways to ELEVATE your brand and make it a premium brand that’s at the top of people’s minds.

This is for you if:

You’re tired of people devaluing your product or service, while you struggle to make ends meet.
You want to build a premium brand that stands out from the crowd and gets noticed.
You want to sell higher-ticket offers and attract higher-quality clients who value what you do.

How to Stand Out + Get Noticed

Who is this post for?

It’s for you if:

You've been in business for awhile, and now you want to raise your prices and be more competitive, so you need to create a premium experience for a certain type of customer.
You’re just starting out and are unsure of what kind of business you really want to build
You’re launching a new product or service and want it to sell really well right away.
You want to pivot and start engaging a different type of customer.

Selling with Heart (An Honest Approach to Sales)

This is for you if:

You want to start making sales in a way that feels AUTHENTIC to you.
You’d rather SERVE than sell (and you’d rather help than hassle).
You want a heart-centered approach to sales that doesn’t involve sneaky tactics or mind games.
You want to sell your offers to people who genuinely want and NEED them, instead of trying to convince people to buy.

Find Your Authentic Brand Voice + Message

“I don’t have anything to say,” I thought to myself, staring at the blinking cursor. I felt like everything worth saying had already been said, everything worth doing already done.

What was left for me – or anyone – to say? What was my voice? Why should anyone bother to listen to me?

I was trapped in an endless loop of comparing myself with Jasmine Star and Marie Forleo, and feeling utterly hopeless…

Brand strategyAshley ChymiyMarch 18, 2019branding, messaging, copywriting, entrepreneurship, brand strategy

Connect with your Dream Clients

What’s the #1 way to connect with your absolute DREAM clients and call in your tribe straight to you?

Here’s a hint!

64% of people cite ____________ as the main reason they have a relationship with a brand.

Can you figure it out?

Two words: SHARED VALUES

Marketing, Coach, Business, Brand strategy, Social mediaAshley ChymiyFebruary 14, 2019

What are You Really Selling?

In this blog post (and episode of The Brand Cure Podcast), I’m asking you one of the BIGGEST and most IMPORTANT questions to ask yourself about your brand:

“What are you REALLY selling?”

If you know the answer to this question, it will make all of your marketing efforts POWERFUL!

Ashley ChymiyFebruary 14, 2019

How to Choose Your Niche

Who is this episode for?

It’s for you if:

You've been in business for awhile, and now you want to raise your prices and be more competitive, so you need to create a premium experience for a certain type of customer.
You’re just starting out and are unsure of what kind of business you really want to build
You’re launching a new product or service and want it to sell really well right away.
You want to pivot and start engaging a different type of customer.

Get People Talking About Your Brand!

We’re gonna cover how to make your brand more word-of-mouth-friendly, so you can generate referrals and turn your small audience into a big one!

why this matters

Make your brand word-of-mouth-friendly:

Makes you more memorable. Telling a more word-of-mouth-friendly story about your brand makes it easier for your customer or prospective customer to remember you! If they can’t easily understand what you offer and why it matters to them, they’ll have a hard time storing it away in their memory for future use.

Brand strategy, BusinessAshley ChymiyOctober 8, 2018branding, brand strategy, marketing strategy

Get More Engagement on Social Media!

If you've ever experienced working on a piece of content and putting it out in the world, and getting almost no response, or just not really getting the response you wanted… that can be really frustrating!

You’re just missing a piece of the puzzle, and so the whole thing is just not working. It's like baking a cake, and you forget one critical ingredient, like flour, and you’re not really going to get a very good cake.

So what are the ingredients to a really active and engaged social media online presence?

Brand strategy, Relationships, BusinessAshley ChymiyOctober 6, 2018brand strategy, branding

What is a Brand?

A lot of us first encounter the idea of what a brand is, through the visual side: really clever logos, really beautiful colors, attractive visual branding, and a visual aesthetic that draws us in. And that makes sense because that's kind of the part of a brand that you can see at the very first glance, but branding goes deeper than just the visual representations of a brand.

Here’s how I normally define a brand in super super simple terms: Your brand is what you mean to people. It’s how they feel and think about you or your business - and like I said before, it's about more than just the visuals. Those are kind of the symbols in the icons for your brand, what's underneath the surface, but what do the symbols represent?

Brand strategy, BusinessAshley ChymiySeptember 11, 2018brand strategy, Branding

How to Build a Strong Brand

Every audience touchpoint is an opportunity to either blend in with the crowd, or create an experience. Branding is essentially creating intentional experiences in a way that sets you apart! Our brains give EXTRA room to unique experiences and makes them stand out in our memories. The days you followed your normal routine last year may not stand out in your memory, but the day trips, vacations, and unusual experiences sure do.

Ashley ChymiyJune 4, 2018

Learn Your Customer's Language

So much of your brand strategy hinges on understanding your audience! In fact, branding is all about connecting with your audience, and building a strong emotional association in their minds.

When you speak the the language of your audience, they connect with you in a powerful way. Not only does it show your expertise. It also shows that you care, you listen, and you understand. It shows that you get it. You have invested time and energy, and even your career, into understanding and solving the problems they face.

So how do you learn the language of your audience? Let's break it down into a few easy steps!

How to Write an Awesome Landing Page

Hey, wonderful you! If you run a business – especially a service-based one – you know your landing page is a critical piece of your marketing and sales system. Is it doing its job?

The key to a great landing page for a service-based business is not a long list of accomplishments, a splashy design, or slick copy. It’s not about SEO or beautiful photography. It’s not about being the smartest, most successful, or most in-demand person in your industry.

I mean, all these things are awesome to have. But they’re not the key!

The key is to a magnetic landing page is showing that you understand your audience and what they need. It’s about meeting people where they are.

This is truly the ticket to grabbing people’s attention and stoking their curiosity about what you can offer.

So whether you’re DIY-ing your website or hiring a designer, knowing these basic principles will help you create a landing page that leaves people wanting more.

8 Easy Ways to Boost Productivity

When you struggle with motivation and staying focused, it can feel like fighting an uphill battle with yourself. You feel blocked by an invisible wall – whether it’s fear, self-doubt, distraction, or a sense of just being overwhelmed.

If you are having these thoughts, please know that you DO have what it takes, and what you’re experiencing is very normal. And it’s also solvable! You just need the right tools.

Take it from me – it is really, really hard to change these behavior patterns through sheer will power alone. (You'd think it’d be easy to control your own behavior, but it sure as shit is not.)

Because your subconscious is stronger than will power, and it's fighting against you.

But there are techniques and strategies that actually work. They vary from the woo-woo spiritual to the very mundane. Some of them provide a small boost today, others will have a slow-motion impact over the next 10 years, and others can completely change your way of being within a few days (that's not an overstatement).

Feel CONFIDENT in Your New Biz

Creating a business takes a heck of a lot of hutzpah. Because you’re reading this, I already know you have a rare entrepreneurial spirit and desire for more, deep in your cells. You’re constantly trying new things and pushing your own limits.

When you’re exploring new territory, it’s completely normal to feel out of your depth. It’s natural to feel underprepared – unsure of your ability to deliver and succeed. But you shouldn’t let that stop you from making big shifts in your life!

This post is about building confidence in your new business – the confidence you need to show up fully each day, ready for whatever comes at you.

Inspiration & Motivation, BusinessAshley ChymiyDecember 1, 2017new business owner, Business, motivation

Can Your Brand Be Too Consistent? Shake it Up!

Lately I’m seeing some very diligent business owners – smart cookies who understand the value of branding – creating content that could be called too consistent. It always looks and feels exactly the same, carries the same tone, uses the same format, is painstakingly curated, and misses the opportunity to reflect the human experience.

You know what else acts the same all the time, no matter what is happening around it? A robot.

Hyper-consistency can feel safe and even “correct” from a branding perspective – but after a while of too-perfect consistency, it can begin to feel stale, inauthentic, and like your heart isn’t in it. Like you’re not deeply invested in your work and living it every day.

Ashley ChymiySeptember 22, 2017